New Website Provides a Solution to the Problem of Equitable Property Distribution After Death or Divorce

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The Divvy Hub is launching a collaborative online environment that allows individuals, families, groups, or couples to distribute personal property with integrity.

Personal Property Distribution with Integrity

The Divvy Hub

I created The Divvy Hub because I have a large family. I really wanted to do something to preserve their legacies and to minimize the strain on all of us.

The Divvy Hub is the simple, secure way to divide personal property in an emotion-free, virtual environment not constrained by time or location. Created to help people distribute personal property with integrity, The Divvy Hub is a tool to assist families and friends maintain their relationships through trying times and to ensure personal property is divided in the most equitable manner possible.

Unfortunately, many Americans do not have wills. Those that do typically have wills that include items of high monetary value but do not address items of high sentimental value. Families and friends find themselves in the difficult position of having to divvy this property up without knowing the intentions of their loved ones. Such situations are stressful and can damage relationships and make a difficult time even worse. Additionally, couples who are separating face similar challenges in dividing their property.

Now there is an innovative, easy-to-use website that helps people divide property in these challenging situations and allows individuals to collaborate with family as part of an estate planning process. Users can choose from two account types, iDivvy and weDivvy.

iDivvy helps individuals preserve their legacy by recording the history of personal items and family heirlooms, leave instructions for their property, identify people, groups, or organizations as beneficiaries, and collaborate with others to view and comment on items. Invited guests are able to not only make comments on items, but also tell the host exactly which items he or she would like to have. iDivvy is not a legally binding will, rather it can be used to fill in a will's gaps.

The other service, weDivvy, is a tool for groups splitting property. Designed specifically to allow multiple people to select property one at a time, weDivvy is a tool for anyone who wants to minimize stress and save money during challenging life events. A user simply adds the items to be divvied, invites other users, then sets the selection order. Each person selects one item at a time until all items have been chosen. Those users who would like to change what they selected may offer trades with other users.

“I created The Divvy Hub because I have a large family” said Russel Kelson, founder and President of The Divvy Hub, LLC. “I could see that it would be very difficult to divide my grandparents' property among ourselves. Additionally, I realized how much would be lost if we failed to capture their wishes and the meaning of their possessions in their own words. I really wanted to do something to preserve their legacies and to minimize the strain on all of us. As it turns out, it's a very valuable resource for separating couples as well.”

The service is available directly to customers and to estate planners, divorce lawyers, and financial advisers who want to include the Divvy Hub as part of their suite of services. Both services cost $24.99/year; trial accounts are available for iDivvy.

About The Divvy Hub
The Divvy Hub ( was founded in 2008 by Russel Kelson. The Divvy Hub, LLC is a privately held company based in Manassas Park, VA.


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Russel Kelson
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