We simply added new translated pages. The more the merrier. We help with natural displacement activity – people should enjoy themselves when researching serious topics like building. This is true of life in general.
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(PRWEB) November 16, 2010
To appeal to a bigger global audience, a new Spanish language section is now live (visit Espanol Construccion Bricolaje Jardines) and has top traffic straight away.
Adding translated pages is a natural move for this wide-ranging building, home tips and gardens site. Visitors who begin by searching Building DIY.com for building and home improvement articles end up looking at wine cellars, toys, cameras, or pictures of architecture and new vans. The same is true of the new sections on lighting, wine storage and garden buildings.
The Spanish section is the first translation within the main BuildingDIY.com site. Local editors are lined up for new content for each new language section.
According to Geoff Davis, the Editor, people will invest time on ‘serious’ pages before they move on to a different but quirkier section. This could be about films with architects in them, the world’s tallest buildings, or whether indeed Philip K Dick inspired the ‘alien urban planning’ movie ‘Independence Day’.
The shift of attention or ‘displacement activity’ can be kept within one website if it is big, interesting and planned in an eye-catching way.
The BuildingDIY.com site has a wide range of content as it developed organically over many years. The diverse secondary topics keep visitors informed and entertained. For example, it includes a blog and a large building-related image gallery. In this there are photographs of cities such as Singapore, with its concoction of fascinating modern architecture and leftover heritage buildings they forgot to knock down.
The move into local language content is a natural move, even though the DIY, gardens and building market can be very different in other cultures. The wide range of articles on the site means a lot of the traffic is not only specialist or trade.
The writing team takes pleasure in adding topics of human interest. In fact, the whole site was born from Geoff’s enthusiasm for communication and his love of writing. He wrote a 400-page green building ebook in 2007 called The Green Eco Building Book after the recession put a halt to his real-life London UK green housing company.
Undeterred, he wanted to share with the world the knowledge he had gained and the anecdotes he endured and enjoyed while building green eco houses. The 400 page ebook eventually started the website, which has expanded even more since then. The original ebook is still available for all on the site.
Geoff says: “The site is independent and not controlled by sponsors with a narrow focus. We added more general interest pages because they are popular. The topics are connected to building, architecture and gardens, so we help with natural displacement activity. People should enjoy themselves while researching serious topics like mortgages or insulation. In fact, sitting at a computer or staring at a tiny phone screen is not really fun at all, so people need entertainment too. This is true of life in general.”
BuildingDIY.com demonstrates what people naturally do when surfing the web - in their sheds or in the office.