San Francisco Electronic Music Store Announces DJ and Music Production Summer Classes

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ROBOTSPEAK, an independent San Francisco electronic music shop, is now offering summer courses for those interested in music production, synthesis or DIY workshops. The list of summer classes will include a variety of curricula that will teach students how to get up to speed on their music software and associated controllers thus enabling them to master just about any aspect of electronic music they wish to learn.

The ROBOTSPEAK case -packed with analog and digital goodness.

ROBOTSPEAK offers a sensible alternative to expensive ‘certificate’ schools

Northern California's only independent electronic music shop ROBOTSPEAK has just announced a new roster of summer audio engineering and production courses. The schedule consists of different educational solutions geared at the electronic music community, such as DJing with Ableton Live classes in San Francisco These inexpensive and comprehensive classes cover audio mastering and software programs like Ableton Live, Logic, Protools and Max for Live. ROBOTSPEAK's San Francisco location is also offering a course in Analog Modular Synthesis and an ongoing series of DIY classes in subjects like circuit bending and how to build a MIDI controller.

Classes are available starting June 6th and continue throughout the summer. For more detailed information about the courses on music production in San Francisco or DJ Equipment in San Francisco, please visit: http://www.robotspeak.com.

“ROBOTSPEAK offers a sensible alternative to expensive ‘certificate’ schools,” said Stephen Taormina, owner of ROBOTSPEAK. “Our classes are designed to empower the home and project studio musician with real-world skills so they can start making better music now with the gear they own. Our classes cover popular digital audio workstation (DAW) applications such as audio recording, synthesis, DIY electronics and more. We also offer free software clinics and the occasional free concert!”

While there is definitely no shortage of audio production "certificate" schools here in the Bay Area, for the vast majority of musicians with home and project studios, the programs those schools provide are flawed, according to Taormina. Aside from being egregiously expensive, certificate schools base their curriculum on preparing students for the major-label recording industry. In those course students are instructed on high end consoles, microphones, preamps and monitors which cost hundreds of thousands of dollars. Robotspeak thinks this top-down, ultra-expensive, super-high-end-gear approach is fallacious at its core. The reality is that massive changes in record company revenues mean that the big studio scenario represents a frighteningly competitive and quickly shrinking job market. Home and project studios are where new music is being produced. As fun as it might be to learn how to operate a state-of-the-art SSL console, the fact is that with the changing state of the music business, most musicians just aren't likely to apply those skills in any real-world capacity.

Robotspeak has discovered that talent percolates from the ground up, and that the mastery of fundamental concepts is more important to making great sounding music than spending an inheritance on an education.

“You can make great sounding music with as little as one good microphone (or software synthesizer), a reasonably fast computer, and an affordable audio interface,” said Taormina. “We see and hear it being done every day, so don't let anyone tell you otherwise!”

In keeping with this philosophy, Robotspeak's classes are developed for musicians who want to get down to the business of making music. They are taught by real-world professionals and cover the most popular project studio DAW applications and techniques, like Ableton and Logic, audio recording, synthesis, DIY electronics and more. Classes are limited in size and are designed to quickly empower students with real-world skills so they can start making better music now without going broke doing it.

For more information about summer 2011 music production courses in San Francisco, call ROBOTSPEAK at (415) 554-1977, view the class catalogue at: robotspeak.com/html/catalog.html, or visit their store located at 589½ Haight Street in San Francisco.

About ROBOTSPEAK
ROBOTSPEAK, an independent San Francisco electronic music store, specializes in boutique analog and digital synthesizers, music software, MIDI controllers, drum machines, circuit bent toys, effects and other hard to find stuff. Robotspeak was recently voted Best of the Bay by SFGate.com readers.

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Steve Taomina
RobotSpeak
(415) 554-1977
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