DKI Direct Appoints Greg Lewis as Chief Marketing Officer

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Accomplished Marketing Executive Positions DKI for Future Innovation and Growth

Greg Lewis, Chief Marketing Officer, DKI Direct

Greg's experience with both large and specialized products is a rare combination that will help us expand our relationships and business opportunities.

DKI Direct (http://www.dkidirect.com), a leading Patient Relationship Marketing (PRM) agency, today announced that Greg Lewis has been appointed as new Chief Marketing Officer. Lewis will lead and build the marketing efforts for both existing and new clients and strategically partner with customers to ensure program quality and excellence.

"We are extremely pleased to have someone of Greg's caliber join the DKI Direct team," said DKI President Daniella Koren. "His experience with both large and specialized products is a rare combination that will help us expand our relationships and business opportunities. Greg not only brings seasoned leadership , but a deep understanding of our client's needs and the creative energy to help us grow. From biologics to toothpaste, from large direct-to-consumer-launched brands to specialty products, he has a keen understanding of the fundamentals needed to drive brand growth in today's marketplace."

Lewis has worked on branding, positioning and promotion for products including Advate, Aggrenox, Bextra, Botox, Claritin, Colgate, Imitrex, Lantus, Nexium, Ortho Evra and Simponi. He also has developed highly targeted strategic assignments for Cephalon Pharmaceuticals, Millenium Pharmaceuticals, Medtronic and Schwarz / UCB. Over the past 18 months, Lewis led the cross-functional launch efforts for Simponi - a TNF-alpha inhibitor for the treatment of RA, PsA and AS - including all on- and off-line promotion, medical education and strong collaboration with DTC efforts.

"This is a wonderful opportunity to help DKI reach the next stage of strategy and growth," Lewis said. "From my prior experience, I already envision a path that leads to more development, innovation and results."

With a dual degree in marketing communications and political science from Villanova University, Lewis also has taken executive classes at the Tuck Business School at Dartmouth and the Harvard Business School. Lewis resides in Summit, NJ, with his wife Lauren and their one-year old daughter.

About DKI
DKI specializes in patient relationship marketing strategy and implementation, with with over 10 years of industry-leading experience in the digital world--coupled with a distinctive ROI-based model. DKI understands the full spectrum from acquisition to measurement and how to make all the dots in between synchronize. For more information, visit http://www.dkidirect.com.

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