Wilde Agency Announces Nancy Harhut and Neal Boornazian to Speak at Direct Marketing Association's DMA2012 Conference & Exhibition

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Back by popular demand, Wilde Agency’s Chief Creative Officer, Nancy Harhut, and President Neal Boornazian will be presenting at DMA2012 in October. Their can’t-miss sessions will cover how to creatively engage the customer, the difference between business strategy and marketing strategy, and more!

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Wilde Agency announced today that Nancy Harhut, Chief Creative Officer, and Neal Boornazian, President, will be speaking at The Direct Marketing Association’s (DMA) DMA2012 Conference & Exhibition. DMA2012, the Global Event for Real-Time Marketers, will take place October 13-18, 2012 at the Mandalay Bay in Las Vegas, Nevada.

On October 14, Chief Creative Officer Nancy Harhut will be on the panel for “The Work: 7 Elements of Courageous Marketing” at 3 PM, lending her insight and knowledge to the marketing professionals in attendance as they deliver real-time critique of work.

On October 16, CCO Nancy Harhut will be on the panel for “Creative Slamdown: How to Sell Mundane Products” at 11:30 AM, and at 2 PM will be delivering a highly engaging presentation entitled “How Anyone Can Be More Creative in 3 Easy Steps”. This presentation is her “back by popular demand” session from last year’s DMA conference.

On October 13, President Neal Boornazian will present “Marketing Strategy” as part of “Developing a Business & Marketing Strategy” at 3:15 PM. He will be providing his expertise to the attending marketing professionals so they can create marketing strategies that are consistent with their overall business strategy.

“With six days of more than 150 sessions, dozens of specialized programs, more than 300 exhibiting companies, and thousands of attendees, DMA2012 is the place to be for marketers who want to achieve real-world success for their businesses,” said Paul A. McDonnough, DMA’s Vice President, Conferences and Events and Group Show Director, DMA2012. “We are pleased and proud to have Wilde Agency participate as such a valuable part of this prestigious event.”

“I'm honored the DMA chose my session for their ‘back by popular demand’ category,” said Wilde Agency’s CCO, Nancy Harhut, “and I look forward to sharing some newly-updated content with this year's DMA attendees.”

“It’s a great privilege for me to be speaking at the DMA conference’s pre-conference intensive on Marketing Strategy – and one that I’m really looking forward to,” said Wilde Agency’s President, Neal Boornazian. “Many thanks to the DMA for giving me the opportunity.”

For conference information or to register, please visit http://www.dma12.org.

Wilde Agency is the direct and digital agency that combines direct marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.

For more information, please visit http://www.wildeagency.com or http://www.universalwilde.com.

About DMA2012 Conference & Exhibition

The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2012’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma12.org.

For information about DMA2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox(at)the-dma(dot)org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (http://www.the-dma.org) is the world’s largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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Caroline Irving
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