“DMP improved the campaign’s overall results by 77%. The company was essential in producing and tracking sales-ready leads which exceeded our expected results and enabled us to win the ECHO award.” – Gina Varela-Domenichini, Anritsu Corp.
Sacramento, CA (PRWEB) April 8, 2011
Direct Marketing Partners (DMP), a 20-year provider of B2B lead generation services, specializing in the IT industry for Fortune 500 and SMB companies, announced today that its President and CEO, Debra da Costa, was recognized among the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association (SLMA). She was also named to the 50 Most Influential list in Sales Lead Management in 2010.
A trailblazer in B2B lead generation, Debra founded DMP in 1991 with the goal of creating a company truly responsive to the individual needs of its clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility and agility.
From the beginning, and under Debra's leadership, DMP has provided marketing campaigns which generate sales leads of superior quality, driving revenue and return on investment for global clients.
Case in point: In 2009, DMP was recognized by the Direct Marketing Association with a coveted Echo Award in the highly competitive Information Technology segment for its client, Anritsu Corporation. The multi-media program’s conversion rate from prospect to qualified sales-ready lead was 425% better than past campaigns that did not include a teleservices component.
“DMP improved the campaign’s overall results by 77%. The company was essential in producing and tracking sales-ready leads which exceeded our expected results and enabled us to win the ECHO award.” – Gina Varela-Domenichini, Global Advertising & Lead Generation Manager, Anritsu Corp.
Over the years, DMP has continually expanded its offerings to meet the growing needs of its clients. Services include call center/telemarketing, hosted database, list research and acquisition, direct mail, e-mail marketing, and full event support services including webinar demand creation. Recognizing the intricate challenges companies face trying to sell to government, DMP has recently increased its professional services consulting in that lucrative arena.
“The Sales Lead Management Association established this award to recognize the contributions of women in the critical field of managing sales leads,” explains James W. Obermayer, SLMA’s executive director. Nominees were judged by an industry panel based on contributions from a marketing, sales and sales lead management standpoint.
About Direct Marketing Partners
Direct Marketing Partners (DMP) is a leading B2B marketing service provider, specializing in the IT industry with a sub-specialty of targeting federal, state and local government. Through the use of multi-touch strategies and unmatched analytics, DMP's metrics-based approach optimizes lead pipelines to achieve measurable, robust ROI for our clients. Our core competencies include sales lead generation and qualification, direct and channel partner lead pipeline management, and audience acquisition. DMP has its headquarters in Sacramento, CA, with offices in the San Francisco Bay Area and Chesapeake Bay, MD. DMP’s clients have included Sun Microsystems, Axway, Ericsson Federal, Inc. and Ingersoll Rand among others. For more information, go to http://www.directmarketingpartners.com.
About Sales Lead Management Association
The Sales Lead Management Association (SLMA) provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class sales lead management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.
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