DMS Group Receives Milestone Investment from SoftBank Bodhi Fund

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Focus on Accelerated Technology Enhancements

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The group's seasoned executive team presented a solid and compelling business plan for its rich portfolio of diverse, comprehensive and innovative digital media services. We were convinced that they could capitalise on a large and growing market with our investment, even in the current economic environment

Digital Marketing Solutions (DMS Group), the leading advertising and syndication network in Southeast Asia, today announced strategic plans to further enhance its online and mobile advertising services as a result of the completion of Series B venture capital investment monies led by SoftBank China & India's Bodhi Fund - which is focused on high-growth, technology-based businesses in Asia. This well-timed funding will be used to expedite development of the unique technology behind DMS Group's successful online media services platforms - especially Admax Network, Southeast Asia's leading digital advertising network with over 1,200 local and international sites reaching 65.2 million readers across the region; and Admax Plus, the regional leader in online search and content syndication services with Syndacast.com. This investment supplements the earlier investment made by IDG Ventures Vietnam.

"We were first introduced to DMS Group in April 2008, presenting a unique opportunity for SoftBank China & India's Bodhi Fund to make an investment into the leader in the geography's digital advertising marketplace," said Kabir Misra, President of SoftBank China & India Holdings. "The group's seasoned executive team presented a solid and compelling business plan for its rich portfolio of diverse, comprehensive and innovative digital media services. We were convinced that they could capitalise on a large and growing market with our investment, even in the current economic environment," he continued.

"The investment and relationship with SoftBank and IDG Ventures Vietnam validates our leadership position across Southeast Asia and enables us to accelerate enhancements to our current network platforms. This is good news for our customers who are looking for a company and partner they can rely on to deliver tangible and visible returns, both in the short and the long term," says Grant Watts, CEO of DMS Group. "There has never been a better time to go online, as we make life easy for both traditionally conservative and savvy digital marketers to access the power and reach of our local and regional advertising and syndication services," concludes Watts.

About DMS Group
Established in 2004, Digital Marketing Solutions Co., Ltd. (DMS Group) is the holding company for an integrated group of leading online and mobile advertising businesses across Southeast Asia with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam.

DMS Group comprises three operating companies: Admax Network, Southeast Asia's leading digital advertising network with over 1,200 local and international sites reaching 65.2 million readers across the region; Admax Plus (Syndacast.com), a leader in providing agencies and advertisers with tools and services for PR syndication, video syndication, search and social media marketing; and Impaq Interactive, the sales partner in Thailand and the Philippines for Microsoft Digital Advertising Solutions and a key developer of services and content for MSN across the Southeast Asia region.

For more information, please visit http://www.dmsasialimited.com

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