Vision+Media to Launch £1 Million Skills Programme for the North West

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Vision+Media has been awarded £1million by the Northwest Regional Development Agency (NWDA) to help prepare the region’s digital and creative professionals for the arrival of MediaCityUK.

Vision+Media will help create a workforce, which is equipped with the skills needed for the digital age and ready to make the most of the exciting opportunities ahead.”

Vision+Media has secured a contract to continue its Digital Media Skills Programme (DMSP), in partnership with Skillset, for the next two years, with the initial £1million funding projects until March 2011. The DMSP benefits people working in the region’s creative sectors including; TV, Radio, Publishing, Music, Games, Film and Digital & Creative Services.

The programme’s objective is to fill the digital skills gaps and ensure that the North West has a workforce that is able to make the most of opportunities in the region including MediaCityUK and the move of five major BBC Departments to the North West. It is hoped that around 1,200 individuals will have received support via the skills programme, by March 2011.

In 2008/09, 850 individuals and more than 150 companies benefitted from the DMSP, which is a high level skills programme for professionals at all levels, from new entrants to business leaders. It also helped to stimulate the local marketplace, with more training now taking place in the region; professionals seeking training outside the North West (mainly London and the South East) has fallen from 75% to 40% since the DMSP started in 2008.

In the next 12 months, Vision+Media aims to build on this success by facilitating more industry placements, helping industry experts develop multi-platform skills and improve management and leadership in the region’s SMEs.

The £1million fund will benefit new entrants who need help to develop skills and gain a foot in the door as well as the region’s buoyant freelance population, who wouldn’t normally be able to afford training. Employers will also benefit from the scheme as new talent and skills are brought into their businesses, allowing them to diversify their offering.

Lynne McCadden, Director of Skills and New Projects at Vision+Media comments: “At Vision+Media we believe in creating a world class digital and creative economy in England’s Northwest. Among our staff are some of the industry’s leading experts, who have daily contact with creative companies and individuals and are therefore best placed to identify the skills gaps and needs in the region.

“The Digital Media Skills Programme is critical to the continued success and growth of the digital media sector, in the face of rapidly changing technology and the shifting media landscape. Vision+Media will help create a workforce, which is equipped with the skills needed for the digital age and ready to make the most of the exciting opportunities ahead.”

Steven Broomhead, Chief Executive of the NWDA, said: “The Digital and Creative sector is a priority sector for the Northwest and will be a key area in driving the region’s growth as we start to come out of the recession. This programme will fill the digital skills gap and build on the previous programme, which has already improved the skills of over 800 people. We must continue to improve the skills in the digital field to ensure that Northwest companies and media professionals can get the skills at all levels to exploit opportunities of BBC North and MediaCityUK.”

YouTube Films:

Digital Media Skills Programme: Overview
What is the Digital Media Skills Programme? Why do we need to develop digital and media skills the Northwest? What has the 2 year £2.8 million project helped to deliver?

Digital Media Skills Programme: Placements
An in depth film highlighting the benefits of the placement strands of the Digital Media Skills Programme, from both the employer and placement/employee perspective.

Digital Media Exchange Programme
DMEX helps TV professionals get digital skills and experience - and digital companies get traditional skills and a new perspective on their work and projects. See how Dinosaur and Matt bloom, Corporation Pop and Clare Brumby and the Soup Collective and Gordon Howe got on.


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