DNS Made Easy Failover Service Saves over $230 Million in Lost Revenue During Q2 2012

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DNS Made Easy's Failover Service proves to be a key asset for organizations in preventing downtime with their hosting. Calculated savings from lost revenue by using DNS Made Easy’s Failover Service exceeded $230 Million alone.

DNS Made Easy

DNS Made Easy

DNS Made Easy is the standard of IP Anycast DNS services...

DNS Made Easy (dnsmadeeasy.com), the leading IP anycast managed DNS service provider, has announced statistics on downtime prevention for its clients as a result of utilizing their DNS Failover and System Monitoring platform. The statistics were based on the months in Q2 2012.

"We noticed several large cloud hosting outages over the Q2 2012," states Steven Job, President of DNS Made Easy. "It is crucial for many of these companies to have their websites and brands online at all times. One significant outage in June of 2012 caused severe outages for millions of domains that rely on cloud hosting solutions. Our clients require a DNS provider they can trust, a service that they know will work, and a service that actually does work as advertised in keeping their sites and brands online. The DNS Failover service from DNS Made Easy did exactly what it was designed for. By using DNS Failover from DNS Made Easy, companies were able to move their traffic to their secondary hosting provider or cloud when their primary hosting provider was offline. This allowed our clients to remain online and receive all sales they would have otherwise lost during this downtime."

The service from DNS Made Easy works by allowing multiple distributed monitoring locations check clients’ systems and make sure they are responding accurately. These checks are performed in very short intervals, usually 2 minutes or less, and the results are aggregated from multiple locations for improved accuracy. As soon as a failure is detected, DNS Made Easy will automatically check the client’s systems at backup facilities to make sure those services are available before redirecting traffic. If the backup systems are responding properly, then DNS Made Easy changes the necessary resource records to the functioning IP. The IP change is made using DNS Made Easy’s proprietary Peregrine Cascading Instant DNS Update Service which will ensure consistent record updates on all DNS servers within the DNS Made Easy constellation.

The DNS Made Easy DNS Failover and System Monitoring service provides flexibility to its clients by providing many configuration options to suit user requirements. For example, once the primary system is detected as available after an event has been resolved, customers have the option to revert to the primary system automatically or lock the record in backup state so that changes may be made at the facility that suffered the outage before reverting back to normal operations.

DNS Made Easy states that all clients using their DNS Failover service must have redundant ("mirrored") hosting elsewhere to use the DNS Failover service. Optionally, if the clients do not have redundant systems of their own already, VPSit, a sister company of DNS Made Easy, provides virtual server solutions that can scale to the client’s needs. Also, clients that use the DNS Failover service must use the DNS Made Easy IP Anycast DNS service, which provides the foundation for the DNS Failover service. By utilizing DNS Failover and System Monitoring, DNS Made Easy customers can achieve a solid and cost effective solution to a historically difficult and costly problem.

In the three months of Q2 2012, the DNS Made Easy Failover service took action in response to 134,912 systems events. The downtime of the primary monitored systems ranged anywhere from 1 minute to as long as 8 days. With the use of the DNS Failover service, DNS Made Easy prevented 137,942 hours and 24 minutes of downtime during the months on Q2 2012.

In a survey done to 100 of DNS Made Easy’s clients the average amount of revenue saved from hosting downtime was $4,800. DNS Made Easy was able to take this statistic and extrapolate this to all clients that used their failover service during Q2 2012. The total savings was calculated as being over $230 million USD. This calculation did not account for the possible loss of brand recognition and loss of trust that is often associated with a websites service outage.

"Keeping online commerce functioning for our clients over this period was a crucial goal that all of our staff took very seriously. DNS Made Easy is the standard of IP Anycast DNS services and allows all companies and organizations of any size access to an affordable IP Anycast DNS Failover solution," stated Steven Job. "To miss out on even three hours of revenue would have been catastrophic for our clients during these numerous cloud failures. We are truly thankful and understand the trust that clients have in our company when they decide to use DNS Made Easy."

DNS Made Easy pricing is a fraction of the price charged by any valid competitors in the business offering comparable services. A study recently redone by Tiggee showed the ROI with DNS Made Easy over other IP Anycast providers.

More information about DNS Made Easy suite of services is available at http://www.dnsmadeeasy.com.

About DNS Made Easy

DNS Made Easy is a subsidiary of Tiggee LLC and is a leader in providing global IP anycast enterprise DNS services. DNS Made Easy implemented the industry's first triple independent anycast cloud architecture for maximum DNS speed and DNS redundancy. DNS Made Easy originally launched their DNS services and web management portal in 2002 and has grown to manage hundreds of thousands of customer domains receiving more than 5.0 billion queries per day. DNS Made Easy has a proud history of industry leading uptime and ROI since launching their DNS service. DNS Made Easy has been the preferred choice for most brands on the Internet compared to the over-priced and under-performing enterprise IP anycast alternatives.

About Tiggee LLC

Tiggee LLC (tiggee.com) is a privately held company, formed in 1999 to provide innovative internet solutions for businesses. "Putting your business on the Internet is our business." Tiggee LLC’s subsidiaries include DNS Made Easy (IP anycast enterprise managed DNS services – dnsmadeeasy.com), VPSit (enterprise virtualization environments – vpsit.com), Host Made Easy (dedicated server hosting and co-location services – hostmadeeasy.com), Top Level DNS (TLD name services – topleveldns.com), Resolving Name Server (resolvingnameserver.com), Show My Host (showmyhost.com), Reverse DNS Trace (reversednstrace.com), IPv6 Verify (ipv6verify.com), and Domains Made Easy (domainsmadeeasy.com).

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