5StarControl Applauds New Website, Do Not Rent, for Aiming to be the Yelp of Housing Rentals

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Local Business Review Site 5StarControl proclaims its opinion on the launch of a new website, DoNotRent.com, which is seeking to become the Yelp of renters, allowing them to review different properties and landlords.

5StarControl has issued a statement about a new website called DoNotRent.com, which was recently profiled on Curbed.com, which allows renters to rate apartments and houses in a similar style to Yelp.

Local Business Review Site 5StarControl wrote that consumers will be thrilled with the website DoNotRent.com, which began in Chicago and is now available across the U.S., and the ability to review rental properties, which is a service which Yelp is currently lacking.
DoNotRent.com was created in 2011 by a group of real estate professionals in Chicago, and finished its beta testing stage earlier this year. The goal of the site is to create a social network and user review platform for renters and tenants to review apartments, student housing, rental homes, and other kinds of rental properties. In addition to only providing reviews, the site also allows property owners to subscribe for a small fee in order to respond to reviews of their properties, as well as list vacant properties which they have available to rent. While the site has gained users in many markets, the Curbed.com article complained that there are still too few users in New York City and elsewhere to make the website currently useful to a wide section of the population.

DoNotRent.com is hoping to emulate the business model and success of Yelp, one of the largest social networks for user reviews and ratings in the world. Yelp, which began in 2004 in San Francisco, now has more than 84 million monthly visitors to its website and which use its mobile apps. Yelp is not only available in most of the United States, but has expanded to 19 other markets around the world. On Yelp, people can search for local businesses of all kinds, rate those businesses and even write reviews of their experiences there. Despite a few bad Yelp reviews of various landlords around the country; DoNotRent.com is hoping to exploit the fact that there are still very few reviews of landlords and retail agencies on Yelp.

The recent profile of DoNotRent.com appeared on the New York edition of the website Curbed.com, which is a collective blog centered on real estate, architecture, and design in the United States. Curbed features a national site for the U.S., as well as individual sites focused specifically on major American urban centers such as New York, San Francisco, Seattle, Washington D.C., and Chicago. Curbed is also part of a wider network of niche blogs, including Eater.com which focuses on local food, and Racked.com which focuses on fashion and shopping.

The attention focused on DoNotRent.com by the recent Curbed article and others should make landlords and rental firms of all sizes take note of the fact that they can no longer hide from criticism. For all manner of small business, even individual landlords, online reputation management is becoming more important than ever, 5StarControl points its readers to media guru Frank Kern’s materials for more on the importance of reputation management. It remains to be seen if DoNotRent.com catches the attention of enough users to make the site worthwhile for a wide variety of markets.

5StarControl is a website on business topics in the area of negative Yelp reviews.

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