British documentary film 'The Dark Matter Of Love' pioneers movie fundraising on Kickstarter's new UK crowdfunding platform.

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British-made documentary movie The Dark Matter of Love, which has won praise from American doc maker Morgan Spurlock, is using the new UK version of the Kickstarter crowdfunding platform to raise finance. The film has already raised £5,000 of its £20,000 target and the project team are urging documentary movie lovers to support their campaign.

The Dark Matter Of Love film poster

The Dark Matter Of Love film poster

Kickstarter crowdfunding is an ideal environment to reach documentary film enthusiasts who want to support interesting projects.

British-made documentary movie The Dark Matter of Love, which has won praise from American doc maker Morgan Spurlock, is using the new UK version of the Kickstarter crowdfunding platform to raise finance. The film has already raised £5,000 of its £20,000 target and the project team are urging documentary movie lovers to support their campaign.

Documentary Director Sarah McCarthy and Producer Grace Hughes-Hallett are amongst the first film-making teams to launch a project on the new UK version of the acclaimed Kickstarter crowdfunding programme.

Sarah and Grace have had instant success with the platform, raising £5,000 in just five days, towards the £20,000 they need to complete their feature documentary The Dark Matter of Love.

The film tells the story of Masha, an eleven year old Russian girl, learning to love her adoptive American family - through a scientific intervention.

At the heart of the film is the work of Professor Emeritus Dr Robert Marvin, who has spent a lifetime developing a programme designed to help children learn to love. His framework draws on experiments into monkeys, birds and human children.

The film weaves rare footage of these experiments through story of Masha learning to love for the very first time.

The Kickstarter money is required to complete the post-production of the film, including a score by Molly Nyman.

Kickstarter monies will also be used to license the archive footage in the film. HBO and The Wellcome Trust have part funded Dark Matter but, like so many filmmakers these days, Sarah and Grace are topping up their production budget through crowd-funding. Kickstarter projects offer rewards for cash and this campaign includes a host of exclusive treats including first release downloads of the film (£10) and tickets to the London Premiere and dinner with the filmmakers afterwards (£1,000).

The Dark Matter Of Love film project has also won support from American documentary maker Morgan Spurlock, who made the project his 'indie film project of the day', and from British author and brand consultant Simon Middleton, who has become an Associate Producer of the film.

Middleton, author of Build A Brand In 30 Days and founder of the Brand Strategy Guru consultancy, is helping the project team with publicity and fundraising.

Middleton said: "This is a fascinating movie with deep implications. Kickstarter is a perfect environment for fundraising for this kind of project and I hope that Sarah and Grace will quickly raise the funds that they need."

Further information:

The Kickstarter crowd-funding website has raised over $395,000,000 in the US and it launched in the UK at the beginning of this month.

Brand Strategy Guru, based in the UK, is a small team of highly experienced brand strategy advisers, marketing planners, and brand ‘storytellers’. The branding consultancy provides strategic brand advice, end to end brand solutions, market research and marketing planning, as PR.

Further information about the movie The Dark Matter Of Love can be found at http://www.kickstarter.com/projects/darkmatterlove/the-dark-matter-of-love-0

Please contact either Sarah +44 7910 575783 or Grace +44 7766 688676 for further information.

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