The dog products industry has grown rapidly over the past decade, yet it remains saturated with low quality, mass-produced imports. We aim to change this by establishing the first lifestyle brand of premium dog products.
Denver, CO (PRWEB) September 14, 2011
American Digs announced today the launch of its new dog products and apparel collection currently available online and coming soon to select pet boutiques nationwide.
Among the items in the new collection are dog polo shirts, sweaters, classic button-down shirts, puffer coats, bandanas, scarves, collars and leashes. The American Digs line offers high quality, American-made products based upon classic, timeless styles. All products are available in a range of vibrant colors.
American Digs designs, sources and manufactures domestically, thereby making all of its products 100 percent made in the USA.
“The dog products industry has grown rapidly over the past decade, yet it remains saturated with low quality, mass-produced imports. We aim to change this by establishing the first lifestyle brand of premium dog products,” said Erica Beaudry, American Digs co-founder. “There is a strong trend of consumers who truly view their dogs as family. The American Digs collection strives to meet the needs of these consumers by building a brand that represents a shared love of dogs.”
American Digs was founded by two recent business school graduates who shared an affinity for dogs and felt that the dog products and apparel industry was not meeting the needs of the market. American Digs was born on the belief that “dogs deserve better” and strives to provide products that dogs are proud to wear.
About American Digs
Founded in 2011, American Digs is a premium brand of dog products and apparel, available for sale online through its website http://www.americandigs.com and through select pet boutiques nationwide. Its product line includes an assortment of clothing, collars and leashes for dogs that are all based upon classic, timeless styles.