Dogington Post Embraces the Spirit of April Fool’s Day

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In observance of the informal prank holiday, April Fools, the Dogington Post pulled off a huge internet practical joke with a serious purpose.

Dogington Post Embraces the Spirit of April Fool’s Day

Dogington Post Embraces the Spirit of April Fool’s Day

Our April Fool's Day prank articles will draw a lot of viral attention, with a message of adopting dogs and ending puppy mills reaching more people than ever!

April Fools' Day is celebrated in many countries on April 1 every year. April Fools' Day is not a national holiday, but is widely recognized and celebrated as a day when people play practical jokes and hoaxes on each other.

In the spirit of the widely celebrated “holiday”, the wildly popular dog news website, Dogington Post, replaced all factual and informative articles on their home page with fabricated prank articles!

“We're serious about dogs, but we like to have fun, too!” said Brandy Arnold, Content Editor for Dogington Post. “We hope our fans enjoy the silliness of April Fool's Day and, as a result, take dog news and responsible pet ownership more seriously every other day of the year.”

It may seem like all fun and games, but the site has a larger goal in mind.

At the end of every silly prank article, the Dogington Post delivered an important – and serious - message to readers about plight of puppy mill dogs and what dog lovers can do to put an end to them, along with links to support their Best Dog Rescue winner, National Mill Dog Rescue.

“Dogington Post hopes our April Fool's Day prank articles will draw a lot of viral attention, with a message of adopting dogs and ending puppy mills reaching more people than ever!” said Arnold.

Some of the spoof articles published for this one day only include a fabricated story about the winner of this year’s Westminster Kennel Club Dog Show losing his title because he impregnated a mixed breed dog; how to train a dog to steal your friend’s wallet; new (fake and absurd) tax laws for dog owners; and the results of a fake poll on how the dog-loving community feels about marriage equality for dogs.

In a contest held at the beginning of this year, Dogington Post’s fans selected the National Mill Dog Rescue as their Best Dog Rescue for 2012 and, as a result, all charitable efforts by Dogington Post are aimed at supporting the beloved organization.

As part of their efforts to promote the rescue, the site published information and links to the National Mill Dog Rescue following each of their spoof articles.

“This is one of many initiatives we have planned for 2013, in hopes of bringing recognition and awareness of puppy mills and the incredible work of the National Mill Dog Rescue to readers.”

The Dogington Post reaches over 2.6 million dog lovers each week. For more information about Dogington Post and their efforts to raise money and awareness for puppy mill dogs, visit http://dogingtonpost.com.

About Dogington Post:
DogingtonPost.com was created for the love of dogs. It promises a forum of informative articles, newsworthy dog stories, health and breed information, and heartwarming videos. The site addresses current issues affecting dogs and their human parents – from serious health concerns to lifestyle issues on feeding, grooming and the overall well-being and mental health of dogs. It is the Internet newspaper, all about dogs.

About National Mill Dog Rescue:
http://www.milldogrescue.org/ National Mill Dog Rescue rescues, rehabilitates and re-homes retired commercial breeding dogs from puppy mills. NMDR gives these dogs a new beginning and a final chance to find happiness and comfort in a loving home. Run almost solely by volunteers, NMDR has pledged to put an end to the cruelty of the puppy mill industry. Through widespread informative efforts, NMDR hopes to educate the public to acquire their companion animals through reputable breeders or better yet, from shelters and rescue groups across the country.

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Harlan Kilstein
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