Boca Raton, FL (PRWEB) April 03, 2013
April Fools' Day is celebrated in many countries on April 1 every year. April Fools' Day is not a national holiday, but is widely recognized and celebrated as a day when people play practical jokes and hoaxes on each other.
In the spirit of the widely celebrated “holiday”, the wildly popular dog news website, Dogington Post, replaced all factual and informative articles on their home page with fabricated prank articles.
It may have seemed like all fun and games to some readers, but the site has a larger goal in mind – to deliver their anti-puppy mill message to as many people as possible.
“Our April Fool's Day antics on Monday proved to be a massive success!” Said Brandy Arnold, Content Editor for Dogington Post. “It was a record traffic day for us. We reached as many people in one day as we normally do in several weeks.”
The site reached over 300,000 people through social media and counted over 45,000 page views on their articles in just a matter of hours.
The following message appeared at the end of every spoof April Fool’s article:
The Dogington Post is serious about dogs, but we like to have a little fun, too! This article has been fabricated by the editors of this site. Happy April Fool’s Day! But, since we’ve got your attention:
Only a fool would buy a puppy from a pet store! It’s a known fact that 99% of all pet store puppies came from puppy mills. National Mill Dog Rescue rescues, rehabilitates and re-homes retired commercial breeding dogs from puppy mills. NMDR gives these dogs a new beginning and a final chance to find happiness and comfort in a loving home. Run almost solely by volunteers, NMDR has pledged to put an end to the cruelty of the puppy mill industry. Through widespread informative efforts, National Mill Dog Rescue hopes to educate the public to acquire their companion animals through reputable breeders or better yet, from shelters and rescue groups across the country. Please support the efforts on NMDR, by volunteering or making a donation at http://www.milldogrescue.org/
Some of the spoof articles published for April Fool’s day included a fabricated story about the winner of this year’s Westminster Kennel Club Dog Show losing his title because he impregnated a mixed breed dog; how to train a dog to steal your friend’s wallet; new (fake and absurd) tax laws for dog owners; and the results of a fake poll on how the dog-loving community feels about marriage equality for dogs.
“We knew our silly prank articles would probably get some traction via our Facebook page – we have a highly active fan following.” Explained Arnold. “So we made a conscious effort to use our extra visibility to send an important message about puppy mills and, most importantly, to support National Mill Dog Rescue.”
In a contest held at the beginning of this year, Dogington Post’s fans selected the National Mill Dog Rescue as their Best Dog Rescue for 2012 and, as a result, all charitable efforts by Dogington Post are aimed at supporting the beloved organization.
The Dogington Post reaches over 2.6 million dog lovers each week. For more information about Dogington Post and their efforts to raise money and awareness for puppy mill dogs, visit http://dogingtonpost.com.
About Dogington Post:
DogingtonPost.com was created for the love of dogs. It promises a forum of informative articles, newsworthy dog stories, health and breed information, and heartwarming videos. The site addresses current issues affecting dogs and their human parents – from serious health concerns to lifestyle issues on feeding, grooming and the overall well-being and mental health of dogs. It is the Internet newspaper, all about dogs.
About National Mill Dog Rescue:
http://www.milldogrescue.org/ National Mill Dog Rescue rescues, rehabilitates and re-homes retired commercial breeding dogs from puppy mills. NMDR gives these dogs a new beginning and a final chance to find happiness and comfort in a loving home. Run almost solely by volunteers, NMDR has pledged to put an end to the cruelty of the puppy mill industry. Through widespread informative efforts, NMDR hopes to educate the public to acquire their companion animals through reputable breeders or better yet, from shelters and rescue groups across the country.