Businesses looking to improve CTR and clicks from their PPCSE campaigns now have a proven and simple technique for doing so: use a targeted generic domain name in your ads.
Tokyo, Japan (PRWEB) April 9, 2009
Online marketers needing to generate more search clicks got a big boost today from the results of a new analysis of generic domain names.
A study tested the AdWords performance of ads sharing identical headlines, copy and landing page content, but using different display and landing page URLs.
The results showed that the use of a generic domain name matching the product searched for can as much as double the number of clicks received across a range of related keywords.
The study revealed that:
- The CTR of ads featuring an "ideal match" generic domain was between 15% and 42% higher than either of the generic and non-generic domain name alternatives.
- The winning generic domain name also produced between 45% and 105% more clicks than the alternatives, across the same timeframe and keyword set.
Edwin Hayward, owner of Memorable Domains (who undertook the study) said, "We finally have some hard numbers to back up the long-standing belief that generic domain names attract more clicks in search engine listings."
Hayward says the click boost likely comes from:
- the close match between the domain name and the product searched for (irrespective of the search keywords used)
- automatic bolding of search terms in the domain
- the potential positive impact of the domain name on ad quality score
"Businesses looking to improve CTR and clicks from their PPCSE campaigns now have a proven and simple technique for doing so: use a targeted generic domain name in your ads."
Hayward also notes that even companies with well-established brand name websites can benefit from the study's insights, by matching generic domains with appropriate keyword groups and driving traffic to product-, service- or campaign-specific minisites.
The full study is available from: PPC Study
About Memorable Domains:
Memorable Domains sells high quality generic domains. A generic domain name describes a product or service using the words people automatically associate with the topic. Examples include TaxPreparation.co.uk, CarNavigation.co.uk and MerchantAccounts.co.uk.
Memorable Domains will be exhibiting on Stand E5009 at the upcoming Internet World exhibition in Earls Court, London, from April 28-April 30, 2009.