(PRWEB) February 23, 2008
Generic domain names have become very much in demand to corporations and investors due to their extraordinary marketing ability to generate revenue and attract clients. Generic names such as Movies.com (owned by Disney), Toothpaste.com (Proctor & Gamble) or Books.com (Barnes & Noble) are extremely easy for the public to remember. More and more companies are beginning to employ a more comprehensive generic domain marketing strategy in advertising.
Contrary to current economic conditions, the domain name market is experiencing unparalleled growth. Hundreds of millions of dollars change hands annually in the domain name aftermarket.
Until now, if investors wanted to participate in the growth of this exciting industry, they had to purchase domains on the domain name aftermarket. However, unless someone was prepared to spend hundreds of thousands, or millions, of dollars on a single premium domain, they were locked out.
Fusu, the Domain Stock Exchange, launched at the Traffic conference in Las Vegas on February 19th, now brings the concept of the traditional stock exchange to the domain name industry. Fusu provides an innovative trading platform for owners, shareholders and investors.
Investors can buy right now into such premium names as eel.com, owned by David and Michael Castello, who possess one of the best domain portfolios in the world and were recently awarded the 2008 Domainers Choice Award for Domain Ambassadors. Valued at $250,000, the Initial Domain Offering, which is available only until the 26th of February, is already 80% subscribed.
A more speculative investment is Flowers.mobi, owned by Rick "Domain King" Schwartz. Always ahead of his time, Rick's purchase of this domain created some stir in the domainers' community. This is the chance for investors to follow Rick's lead and buy in during the Initial Domain Offering (IDO). Recently, Rick sold iReport.com to CNN for $750,000 -- if he repeats a similar sale with Flowers.mobi, investors will participate in the sales revenue according to the percentage they acquire.
Also up for investment are Warning.com (initial value $200,000) and Rvx.com (priced very low at $5,000) with more to be announced in the next weeks.
Here is how to participate in the Fusu Initial Domain Offerings:
1. Sign up at http://www.fusu.com.
2. Prefund your Fusu account with the amount you would like to invest in domains.
3. In the Fusu IDO Auction select the domain you wish to invest in and simply enter your bid for shares.
A tutorial on the IDO process can be found on the Fusu website at https://www.fusu.com/node/172.
Fusu is the world's first Domain Stock Exchange. Founded in 2007, its mission is to bring fractional ownership to the Domain Name industry through a liquid, professionally run financial Exchange.
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