Validar launches AnySource, a Consolidated Lead Capture Solution for Leads Generated from Online and Offline Sources

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New platform puts more control in the hands of both Marketing and Sales

We continue to invest heavily in integration with Salesforce.com as a means to deliver affordable, best in class Lead Management tools to our customers.

Validar Inc, a leading provider of lead capture, lead qualification, and lead management software, today announced the launch of Lead Import for AppExchange with AnySource.    Leads collected from AnySource follow the same data integrity processing as leads collected by Validar at tradeshows. Highly qualified leads are identified at capture and delivered to sales within minutes. Lead Import with AnySource enables our customers to identify qualified leads at the lowest possible operating costs while measuring the revenue from their marketing efforts.

"The AnySource offering is a great fit in today's economic climate. For years Validar has been helping Marketing and Sales users lower costs, improve close rates, and minimize lead decay for event and tradeshow generated leads. The white paper posted at dontaskdontsell.com explains in detail this value. Now we have amazing flexibility to support web-based lead sources from any existing source. We understand our customers have programs and web properties already in place and with AnySource, we can tell our customers exactly how their assets are performing without impacting their web presentation from any code set," stated Victor Kippes, Validar CEO. "We continue to invest heavily in integration with Salesforce.com as a means to deliver affordable, best in class Lead Management tools to our customers."

The value of our software is tremendous when implemented appropriately by sales and marketing.

New Features include:

Improved Campaign and Member Status - Create rules that map lead categories to individual campaigns and campaign member statuses.

AnySource Web To Lead - Validar AnySource is a form building tool which outputs code to support existing web applications including client-side, server-side and Web 2.0 technologies. AnySource output formats include:

  •     ASP
  •     C#
  •     HTML
  •     JSON
  •     Java
  •     PHP
  •     VB.Net

Task Mapping - Enhanced control over task creation methods for sales follow-up and notification.

Lead Categorization - AnySource helps enable marketers to identify sales ready leads at capture. You can also embed explicit or hidden questions directly into your web forms as a means to drive better quality leads to your sales team. Lead Rank can now be extended into Salesforce, enabling companies to drive relevant activity to sales and incubation activities.

Lead Import with AnySource available for sale immediately on the Salesforce CRM Visit Lead Import on the AppExchange

About Validar Inc.:
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. Validar's suite of solutions include: Online Lead Collection Forms, Onsite Registration, Badge Printing, Mobile Device Lead Collection, and Exhibitor Lead Capture. For more information, visit Validar Inc.

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Tim Fiorito
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