In Time For Halloween, Doritos Dares Fans To Check Into Ultimate Online Haunted Hotel Experience At Hotel 626

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Frightful First-Person Adventure Opens In Honor of Doritos Resurrecting Popular Flavors From the Past

In the spirit of Halloween and all things ghostly, the Doritos brand has unveiled Hotel 626, an interactive online haunted house experience that blurs the line between the digital and real world, at the Doritos' Web site . This unique online experience takes fans through a heart-pounding adventure where they will be faced with horror-film inspired challenges in each of the house's 13 rooms. Hotel 626 opens in conjunction with the Doritos brand resurrecting two popular flavors -- Taco and Four Cheese for a limited time.

"Open" daily only from 6 p.m. to 6 a.m., Hotel 626 challenges visitors to conquer their fears and find their way out of the haunted hotel as quickly as possible through an engaging first-person experience that encourages guests to use headphones, web cam, microphone, mobile phone and a dark room to optimize the fear-factor experience.

To enhance the Doritos Halloween experience, specially marked bags of Taco and Four Cheese Doritos will be available nationwide for only the month of October and drive snackers to the innovative Hotel 626 for some frightful fun.

From "Crash the Super Bowl" to "Unlock Xbox," the Doritos brand is dedicated to engaging fans and finding ways to put them in control of the things they love most. This year, "THE QUEST" campaign gave Doritos lovers a unique opportunity to choose how and when to get engaged in a multi-faceted program that had online and real world challenges, including everything from guessing a mystery flavor to solving virtual puzzles and competing in real-life adventures. In addition, Doritos put control into the hands of its consumers through a programming partnership with MTV.

Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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Chris Kuechenmeister
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