Safestyle Launch Customer Focused Website

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Safestyle UK has launched its new site with vastly improved customer interface.

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We are in a competitive market. Customers rightly expect a good deal and a professional service. At Safestyle we know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future.

Safestyle, the UK's largest independent uPVC replacement window and door company, launched a brand new customer-focused, interactive website this month. The site, http://www.safestyle.co.uk, is designed in direct response to Safestyle's research into what the customer really wants.

Safestyle Chief Executive John Ross says: "At Safestyle we have always taken customer care very seriously, talking and listening to our customers and taking their views on board. Over the last year we have conducted a series of informal research programmes and the results have influenced the new website design and content."

Safestyle is famous for its striking TV and radio advertising campaigns featuring personalities such as Ken Morley and Cannon and Ball and its BOGOF (Buy One Get One Free). The new website "bucks the trend", being interactive, user-friendly and secured by Verisign. It gives customers detailed information, close-up photographs of all its quality products, including glazing and a unique visualiser that allows customers to see the products in place on different types of homes.

"Our customers want to be able to choose on-line, to see the products and find out who we are and how we work," says John Ross. "We are a successful, growing and strongly reliable company with a 100% FENSA pass rating. This year we received further Industry recognition, winning the prestigious GO6 award for Customer Care. We are continually innovating and improving our products and services. The new website is the natural next step."

The company has experienced phenomenal growth since its foundation in 1992. It now has more than 40 branches nationwide and in the last year has fitted more than £100 million of double glazing windows and replacement doors. Safestyle UK is part of the multimillion pound Style Group and its sister company, Windowstyle UK has its own manufacturing facility set in 18-acres near Barnsley in South Yorkshire. The factory employs more than 600 specialist production staff working 24 hours a day and is the area's largest single employer. The company has invested more than £6.5 million in the production facilities to date, including £2.5 million worth of state-of-the-art glass toughening and processing machinery.

John Ross added: "We are in a competitive market. Customers rightly expect a good deal and a professional service. At Safestyle we know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future."

About Style Group UK:

The Style Group UK is the largest independent manufacturer, supplier and retailer of uPVC windows and uPVC doors in the United Kingdom. Since its inception in 1992 the Group has continued to expand and now has 40 branches across the country from the South West to the North East serviced by a large in-house transport fleet. It ranks as one of Yorkshire's fastest growing companies according to a recent Business Insider Top 500 companies survey published in July 2005, rising from 129th to 88th.

The Group incorporates three specialist subsidiaries catering for manufacture, trade supply and retail as follows:-

WINDOWSTYLE UK is the manufacturing arm and its state-of-the-art factory in Wombwell, near Barnsley, South Yorkshire produces up to 10,000 quality assured frames per week. It is also the area's largest single employer.

TRADESTYLE UK (http://www.tradestyle.biz) was established in 2002 and supplies exclusively to non-fabricating retailers and installers. It has its own manufacturing facility and has seen demand for its products at a genuine trade price soar way beyond expectations.

SAFESTYLE UK (http://www.safestyle-windows.co.uk) is the best known name within the Group. It is synonymous with quality and affordability and installs domestic window and door frames valuing in excess of £2 million every week. It is renowned for its memorable, celebrity-fronted television and radio advertising campaigns featuring its value-for-money offers.

For further information please contact:

Ashley Metcalfe

CHS Ltd

+44 1924 256050

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Ashley Metcalfe
Safestyle UK
+44 1924 256050
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