Doubletree Hotels Salutes U.S. Olympic and Paralympic Medal Winners with Commemorative Forest Initiative across America : Hotelier Pledges to Plant Trees with the Arbor Day Foundation for Every Medal Team USA Brings Home

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Doubletree Hotels today announced a unique environmental tribute to celebrate accomplishments by some of the world’s most talented athletes this summer. For every medal Team USA receives at the upcoming Olympic and Paralympic Games, Doubletree will donate trees to a variety of need-based, reforestation projects across America through the Arbor Day Foundation®.

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Doubletree Hotels is proud to be able to recognize and honor America's medal recipients with a living and growing tree tribute. This special commemoration of our U.S. Olympic and Paralympic Teams will help re-green a variety of areas across America that can truly use our help

For every gold medal, Doubletree will donate 100 trees to be planted in the athlete's honor For every silver medal, Doubletree will donate 50 trees to be planted in the athlete's honor For every bronze medal, Doubletree will donate 25 trees to be planted in the athlete's honor The countdown campaign for the Doubletree U.S. Olympic and Paralympic Commemorative Forest initiative began with the first medal events received on August 9th and will continue through the close of the Paralympic Games on September 17, 2008. Each medal-winning athlete will receive a tree-planting certificate in dedication of their incredible achievement.

As a member of The Hilton Family of Hotels – a proud sponsor of the U.S. Olympic and Paralympic Teams – Doubletree Hotels is encouraging Americans to embrace the Olympic spirit by cheering on athletes in their own special way as they come together to participate in the world's greatest sporting event. With hundreds of U.S. Olympic and Paralympic athletes competing in the 2008 Games amongst a range of different sports, this unique initiative has the potential to create an Olympic Commemorative Forest of more than 10,000 new trees. These trees will be planted by the Arbor Day Foundation and their local affiliate organizations in national, state and regional parks, forests and communities that have been devastated by natural disasters, tree diseases and other blights.

"Doubletree Hotels is proud to be able to recognize and honor America's medal recipients with a living and growing tree tribute. This special commemoration of our U.S. Olympic and Paralympic Teams will help re-green a variety of areas across America that can truly use our help," said Mary Beth Parks, vice president - brand marketing for Doubletree.

The Doubletree U.S. Olympic and Paralympic Forest initiative is the hotelier's latest environmental effort aimed at raising awareness about the importance of trees and the role they can play in preserving the planet's natural resources. During the past five years, more than 250,000 trees have been planted as a result of collective environmental education and awareness campaigns by Doubletree Hotels and the Arbor Day Foundation.

To learn more about the commitment and initiatives Doubletree is making towards environmental education and awareness, please visit http://www.doubletree.com/thinktrees.

About the Arbor Day Foundation

The Arbor Day Foundation is a nonprofit conservation and education organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at http://www.arborday.org.

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, with more than 3,000 hotels and 500,000 rooms in 74 countries and territories, with more than 135,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton® and The Waldorf=Astoria Collection™.

Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.

The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about the company, please visit http://www.hiltonfamily.com.

About Doubletree Hotels

With a growing collection of contemporary, upscale accommodations in more than 190 gateway cities, metropolitan areas and vacation destinations throughout the U.S., Canada and Latin America, Doubletree Hotels, Guest Suites and Resorts are distinctively designed properties that provide true comfort to today's business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand's legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward program, each Doubletree guest receives a satisfying stay wherever their travels take them. To make reservations at any Doubletree hotel, travelers can visit our website at http://www.doubletree.com, contact their preferred travel professional or call 1-800-222-TREE in the U.S. and Canada.

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Thomas Wingham / Erika White
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