Letting our customers pour their beer reshapes the way beer is served. It gives our patrons the freedom to try different types of beer or create their own mix. Who knows what new draft will be created at our Draft Tables, says Paul Greenberg, Owener.
Ft. Lauderdale, FL (PRWEB) August 14, 2012
Beer has its place in American tradition and one local bar has just given its patrons even more freedom when it comes to its beer. American Social allows customers to self-serve their beer. It’s America at its finest.
Opening earlier this month, America Social lets bar goers live their dream of bartender, offering different beers on tap that customers can pour on their own. The bar features one six-tap beer wall, the first of its kind in Florida, and two four-tap Draft Tables™ from Ellickson Beverage Systems USA, the leading provider of innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, and other establishments.
“When we opened American Social, we wanted to break tradition and offer a new opportunity for our customers,” stated Paul Greenberg, owner of American Social. “Letting our customers pour their own pints of beer reshapes the way beer is served. It gives our patrons the freedom to try different types of beer or create their own mix. Who knows what new draft will be created at our Draft Tables.”
The American Social Beer Wall offers six taps. Each table comes equipped with four taps on a rotating tower (think sharing a pu pu platter at a chinese restaurant) so customers simply twist the taps toward themselves and pour a beer when they want it. Even better, customers can take just the amount of beer they want. No more leaving half a glass of beer on the table – not that anyone will admit that they’ve done that!
And, self-serving beer is as easy as using a key. Both the Beer Wall and Draft Tables are monitored by the ounce and are operated by an i-button that allow staff to permit and limit the amount of beer that can be self-served. With a tap of the button, customers can open the tap and pour what they would like, up to a two beer limit.
About Ellickson Beverage Systems USA
Headquartered in Timonium, MD, Ellickson Beverage Systems USA is revolutionizing the way draft beer and carbonated beverages are served. Its flagship product, Draft Table™ beer dispensing system, provides hospitality owners with increased marketing and revenue opportunities, waste reduction and competitive advantage. BevDok, the first and only automated soda gun sanitizer in the world, addresses the unsolved, industry-wide issue of unsanitary soda gun dispensers. Ellickson’s state-of-the-art, innovative technologies enhance the commercial performance and social dynamic of bars, restaurants, hotels and hospitality businesses. For more information, visit http://www.ellicksonusa.com.