Self-service beer is ingenious. It gives our customers the ability to control their experience and enjoy what makes Tap Shack so great, states Eli Atol, one of the owners of Tap Shack.
Newport Beach, CA (PRWEB) August 07, 2012
It’s not every day that a bar allows patrons to pour their own beer, but at the Tap Shack in Newport Beach, CA customers will see a lot more of those days. This month, the Tap Shack debuted two new self-service beer columns and two mobile Draft Table™ tables from Ellickson Beverage Systems USA, the leading provider of innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, and other establishments.
As one of the newest bars to hit Newport Beach, Tap Shack was looking to spice up the bar scene and offer locals a cutting-edge place to hang with friends and family. The new Draft Tables enable patrons to “pour their own beer” with 20 different beers on tap in a highly controlled environment. Each table comes equipped with two taps on a rotating tower so customers simply twist the taps toward themselves and pour.
“When we looked to open Tap Shack, we wanted to give local bar goers something fun and new,” stated Eli Atol, one of the owners of Tap Shack. “Self-service beer is ingenious. With the Draft Tables, our staff is able to easily control the amount of beer dispensed – and to whom (legal age is still required!) – in a legal and responsible way. Best of all, it gives our customers the ability to control their experience and enjoy what makes Tap Shack so great.”
Located on the bar’s outside patio, the Draft Tables are monitored by the ounce and are operated by an i-button that allow staff to permit and limit the amount of beer that can be self-served. With a tap of the button, customers can open the tap and pour what they would like, up to a two beer limit.
About Ellickson Beverage Systems USA
Headquartered in Timonium, MD, Ellickson Beverage Systems USA is revolutionizing the way draft beer and carbonated beverages are served. Its flagship product, Draft Table™ beer dispensing system, provides hospitality owners with increased marketing and revenue opportunities, waste reduction and competitive advantage. BevDok, the first and only automated soda gun sanitizer in the world, addresses the unsolved, industry-wide issue of unsanitary soda gun dispensers. Ellickson’s state-of-the-art, innovative technologies enhance the commercial performance and social dynamic of bars, restaurants, hotels and hospitality businesses. For more information, visit http://www.ellicksonusa.com.