In the same way as having a website for your business is a must, in 2012, having web videos and a YouTube channel is a must for your business.
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Melbourne, Australia (PRWEB) January 10, 2012
The world of business is evolving as the internet continues to increase its influence. Social media, search engine optimization, blogging, etc. are all game changing factors, but the biggest shift in the current marketplace has to do with videos. Increasingly, website visitors are expecting to find engaging, video-based content on websites. Melbourne video production company Dream Engine reports an increase of 70% in the demand for its services as compared to that of the previous year.
“2012 is the year of web video for business,” Dream Engine Managing Director Ryan Spanger pronounces. “In the same way as having a website for your business is a must, in 2012, having web videos and a YouTube channel is a must for your business.”
Dream Engine provides video for a wide range of projects, from promotional to corporate and event videos. It caters not only to the trade and industry sector, but to the educational sector and various government offices as well. With revolutionary practices and fresh methods abounding, marketing systems are experiencing an evolution of sorts. Online video marketing alone is redefining concepts and establishing new sets of rules.
“Video has changed. In the past, businesses would create one flagship video, which they would use for years. Today, consumers expect a steady stream of episodic video material distributed through a range of channels, such as YouTube, Facebook, your website,” Mr. Spanger explains.
Online video marketing is considered an important business differentiator for companies that want to effectively communicate pertinent information about their product or service and its benefits in the shortest time possible. This is why business is on the up for the video company. “In the past year, Dream Engine has created a number of web videos for companies such as Blackberry and Yamaha Music,” shares Mr. Spanger. “With the revolution in Internet media, now every business can have its own TV channel where it connects with and entertains its audience, and explains the value of its products.”
Videos have never figured so prominently as a promotional tool as they do now, and the Melbourne video production company expects the demand for web video to increase its growth as the web continues its shift from text to video.