Dreams to Open Six New FansEdge®
Stores in Chicago Area
CHICAGO (Business Wire EON/PRWEB ) August 20, 2008 --
FansEdge®, the
leading retail brand of Dreams, Inc.,
(AMEX:DRJ), a vertically integrated leader in the licensed sports
products industry, announced that the company will open six of its new
concept stores in the Chicago area by October of this year. The FansEdge
expansion follows the remarkable achievement of its first location at
the Fox Valley Mall in Aurora, Illinois, which successfully combined the
power of the Internet with brick and mortar operations. The Fox Valley
Mall store opened in May and has already surpassed projections in almost
every category.
“We are thrilled with the success of our first FansEdge
store and have equally high hopes for the new locations,”
said Jorge Salvat, Brick and Mortar Division President for Dreams, Inc. “We’ve
been monitoring the operations at our Fox Valley Mall store, and are
ready to duplicate the accomplishment throughout the greater Chicago
area.”
Salvat said that expansion in the Chicago area was a natural for several
reasons. From a distribution standpoint, it made sense because Dreams
Retail is headquartered there, and with the success of Chicago teams and
the loyalty of their fan base, it reinforced the idea.
Like their predecessor, the new stores will include licensed apparel,
memorabilia, collectibles and hard goods such as blankets, tailgating
items, etc. In addition to the wide product selection, the stores also
include state-of-the-art interactive kiosks for ordering products.
According to Dreams Retail President and FansEdge founder Kevin Bates,
the concept of multi-channel retailing has proven to be an excellent
means of serving a diverse client base. “We
can provide our customers with the option to shop online or on site with
the same high level of customer service, and offer an experience that
they will enjoy. This has led to repeat business, and sales revenue at
the Fox Valley Mall location has already exceeded our most optimistic
expectations,” said Bates.
FansEdge stores are distinguished by the enormous selection of products,
and the pioneering touch-screen interactive window displays. These
displays provide mall shoppers with the ability to utilize the façade
of the store to browse the complete FansEdge inventory, as if they were
in the store. In addition, the displays will simulcast videos of athlete
signings from other Dreams Inc. company stores across the country.
New store locations include downtown at the Northbridge Mall, as well as
the Orlando Square Mall, River Oaks Mall, Lincolnwood Mall and Woodfield
Mall.
DREAMS, INC. trades under the ticker symbol: AMEX:DRJ
www.dreamscorp.com
www.fansedge.com
Statements contained in this press release, which are not historical
facts, are forward looking statements. The forward-looking
statements in this press release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements made herein contain a number of risks and uncertainties that
could cause actual results to differ materially. These risks and
uncertainties include, but are not limited to, specific factors
impacting the Company’s business including
increased competition; the ability of the company to expand its
operations and attract and retain qualified personnel, the uncertainty
of consumer’s desires for sports and
celebrity memorabilia; the availability of product; availability of
financing; the ability to sell additional franchises; and general
economic conditions.
See the original story at: http://eon.businesswire.com/releases/dreams/chicago/prweb1231444.htm
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