“Creating delicious, preservative-free cocktail mixers is our passion and we take great care in distributing our products cold. That way, when our products reach the shelves, they are as fresh as possible," says Michel Boissy, RIPE’s co-founder and CEO.
(PRWEB) March 16, 2010
RIPE, the first-ever premium line of chilled, all-natural cocktail mixers, announced today that Whole Foods is now offering RIPE's entire product line in its Northeast and North Atlantic stores. With their fresh fruit juices, specially filtered water and other natural and organic ingredients, RIPE mixers offer a distinctive alternative to existing high-calorie mixers on the market.
"We are excited that Whole Foods, where people know they'll find the highest quality natural products, recognizes the need for a superior-tasting natural cocktail mix," says Michel Boissy, RIPE's co-founder and CEO. "Creating delicious, preservative-free cocktail mixers is our passion and we take great care in distributing our products cold. That way, when our products reach the shelves, they are as fresh as possible."
The cocktail mixers are available in produce section of 50 Whole Foods (NASDAQ: WFMI) stores in five states including Connecticut, Massachusetts, New Jersey (excluding Marlton and Princeton), New York and Rhode Island.
Fueled by frustration and sub-par cocktails, entrepreneurs and RIPE co-founders Michel Boissy and Ryan Guimond developed the Pure Squeezed Margarita Mix, Pure Squeezed Bloody Mary Mix and Pure Squeezed Sour Mix as a much-needed change from high-calorie cocktail mixers made with concentrate, high-fructose corn syrup and preservatives.
RIPE offers an unprecedented freshness to the cocktail mixer category with a blend of only the finest, fresh squeezed, natural ingredients that are precision flash pasteurized and cold-filled. RIPE products are refrigerated with an average shelf life of 30 days.
The Sour Mix ingredients are pure squeezed lemon juice, 100% organic agave nectar, and reverse osmosis filtered water. The Margarita Mix ingredients are pure squeezed lime and orange juices, reverse osmosis filtered water and 100% organic agave nectar. The Bloody Mary Mix ingredients are premium imported San Marzano tomatoes, pure squeezed celery and lemon juices, certified balsamic vinegar, fresh horseradish, grey Celtic sea salt and spices.
Prior to adding alcohol, each mixer packaged in one liter recyclable bottles contains 60 calories per serving. The Bloody Mary Mix contains about six servings and the Margarita and Sour Mixes each contain about 10 servings.
Product samples and high-resolution images are available upon request.
Founded in 2009 in Wallingford, CT, RIPE (http://www.drinkripe.com) offers the first-ever all-natural, cold, fresh juice cocktail mixer. RIPE's products include Pure Squeezed Margarita Mix, Pure Squeezed Bloody Mary Mix and Pure Squeezed Sour Mix.
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