Global Driver Assistance Systems Market is Projected to Reach US$29.2 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Driver Assistance Systems markets. Rising consumer emphasis on safety, development of next-generation driver assistance technologies, and increased OEMs' efforts to differentiate their product offerings will stimulate global driver assistance systems market to reach US$29.2 billion by 2015.

Driver Assistance Systems: A Global Strategic Business Report

The rise in the number of casualties on road worldwide is encouraging a shift from passive safety technologies to active safety technologies, and driver assistance system (DAS) is optimally poised to witness a trickle down effect of the positive business implications in store. Intelligent automotive safety technologies take the human error out of the equation by communicating with the external environment, and surroundings to recognize critical traffic situations, to either alert the driver or automatically initiate vehicle control application systems like braking systems, and cruise control, among others. These technologies, unlike conventional safety technologies, are preventive and geared towards eliminating accidents rather than mitigating occupant injury after impact. Despite the challenging business environment in the automotive industry, opportunities for growth continues to remain for innovative firms bent on tapping into the yet wide gap that exists between customer demand and supply of next-generation vehicles needed by them. Proliferation of driver assistance solutions and technologies will additionally shorten the pay back period, and the risk levels associated with the projects for private equity investors, thus further easing any unwillingness present in investing in this space. Also, the initiatives being taken by various governments across the globe to address road terrors will remain a major factor propelling sales of DAS systems in the coming years.

As stated by the new market research report on Driver Assistance Systems, the US and Europe collectively accounted for more than 60% share of the global market estimated in 2009. Rising concerns for safety among customers, increasing pace of research and development and government policies to encourage deployment of safety devices are keeping the growth prospects of DAS market encouraging. In segmental perspective, strong opportunities for growth lie in the Adaptive Cruise Control market. Presently, Adaptive Cruise Control (ACC) systems adorn many trucks and passenger cars in North America, Europe, and in the Far East, marking the dawn of a new era in vehicle safety, on roads.

Key players dominating the marketplace include Continental AG, Delphi Corporation, Robert Bosch GmbH, TRW Automotive Holdings Corporation, Valeo SA, and Visteon, among others.

The report titled "Driver Assistance Systems: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value for major geographic markets such as US, Europe, and rest of world. The study also analyzes the Driver Assistance Systems market by the following segments: Electronics Stability Control/Anti-Lock Braking System (ESC/ABS), Adaptive Cruise Control (ACC), Tyre Pressure Monitoring System (TPMS) and Others.

For more details about this market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

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