The Driver Training Group Gives Facelift to 911 Driving School Website

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The Driver Training Group, parent company of the SWERVE Washington driving school, revamps the design for its newly acquired driver’s education franchising business.

Both the SWERVE Driving School and the 911 Driving School offer the best techniques and approaches in the industry, and now users can more readily see which teaching style is more appropriate for their learning style.

Visitors to the new 911 Driving School’s website will now be greeted with an improved design and streamlined message. The Driver Training Group, which recently acquired the 911 Franchising Corp, this week revealed a revamped design in hopes of reaching and better serving a wider audience.

“Many people use the Internet as a medium for information, and we want to ensure that users can recognize the value and difference that we offer with our driver’s education courses,” said Rick McNeely, director of interactive marketing at The Driver Training Group, a Seattle driver's ed company. “Now it is easier for consumers to learn more about the 911 Driving School and enroll in classes in their area.”

Featuring user-friendly navigation with an intuitive interface, the new website design focuses on the end user’s experience, helping visitors pick the driving school course that fits their needs.

“We operate two different driving education schools, and they each have their unique selling points,” said McNeely. “Both the SWERVE Driving School and the 911 Driving School offer the best techniques and approaches in the industry, and now users can more readily see which teaching style is more appropriate for their learning style.”

Distinct from the SWERVE Driving School, the 911 Driving School is exclusively taught by police officers that have the community’s trust and bring unique knowledge and experience to their instruction.

Viewers of the new site can recognize distinct course offerings from the 911 Driving School and see how the acquisition from The Driver Training Group affects franchise opportunities.

“With the redesign, we’ve provided information about obtaining a 911 franchise,” said McNeely. “So not only is the design fresh, but the information is more useful and applicable as well.”

About The Driver Training Group
The Driver Training Group is the parent company of education schools for driving: the SWERVE Driving School, 911 Driving School and SWERVE Fleet Training. Its mission is to inspire, educate, engage and motivate drivers to perform better behind the wheel. The company has developed a number of programs for new teen drivers that go beyond traditional driving lessons or driver's ed. The Driver Training Group’s ultimate goal is to create an enhanced driving school experience and challenge student drivers to be collision free for life.

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Rick McNeely
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