Harley-Davidson, Land Rover and Mini Add Their Vehicles to The Drivertv Cable Network & Website

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Video-on-demand cable channel and award winning web site for car shopping adds three top brands.

Digital cable video-on-demand and web-based automotive shopping destinations driverTV and driverTV.com have added the latest models from Harley-Davidson, Land Rover, and Mini to their growing catalog featuring vehicles from more than 30 of the world's leading automotive and motorcycle brands, according to driverTV CEO Jan Renner.

Among the new models currently being shot at driverTV's Southern California production facility are five 2008 Harley-Davidson models including the elegant Road King Classic and the all new Rocker C. Also featured will be the completely-redesigned Mini Cooper S and three of Land Rover's most popular premium sport-utility vehicles, including the performance-oriented Range Rover Sport, the rugged midsize LR3, and the all-new affordable LR2. All models are shot in high definition video by a team that includes some of the world's foremost automotive commercial directors and photographers.

DriverTV leverages the power of digital cable and broadband internet connections to bring the showroom experience to consumers' televisions and computers. The video-on-demand channel is available in 25 million cable households in 47 of the top 50 markets, and 500,000 hotel rooms through the video-on-demand systems of Comcast, Time Warner Cable, Cox, Charter, Insight, and The Hotel Network. The same video content, along with a number of innovative extras, is also available on driverTV.com, which was just recognized by Time magazine as one of the top 50 websites of 2007.

Combining the visual impact of high-definition video with a straightforward presentation of new model information including standard equipment, safety features, fuel economy, and more, driverTV delivers a truly immersive experience that addresses both the emotional and analytical sides of the car-buying process.

driverTV.com (http://www.drivertv.com) launched to much acclaim in May 2007, as the first auto shopping site to feature streaming videos. With its interactive 360-degree virtual reality tours, detailed specifications, and entertaining consumer education pieces, driverTV.com fills a current gap in the market as the only automotive destination designed from the ground up for broadband subscribers. In addition to viewing the web's largest catalog of high-definition video content online, driverTV videos can also be downloaded into iPods and PSPs, and as screen savers.

Among the models featured on driverTV and driverTV.com are products from such notable automakers as Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Jaguar, Jeep, Kia, Lamborghini, Lexus, Lotus, Maybach, Mercedes-Benz, Mitsubishi, Nissan, Pontiac, Porsche, Rolls Royce, Saab, Saturn, Subaru, Suzuki, Toyota, Volkswagen and Volvo.

About driverTV:
driverTV, a video-on-demand (VOD) cable network founded in 2005, is now available in 25 million digital cable households and 500,000 hotel rooms in 44 of the top 50 markets through the video-on-demand systems of Comcast, Time Warner Cable, Cox, Charter, Insight and The Hotel Network. driverTV is majority owned by global production company @radical media. Through the power of high-definition video and fact-based info on standard equipment, safety features, fuel economy, and more, driverTV delivers a truly immersive experience that addresses both the emotional and analytical sides of the car-buying process. driverTV.com (http://www.drivertv.com), launched in May 2007, is the next generation car-shopping site on the web with the largest repository of high-definition video on the Internet and built especially for broadband consumers. The site was named one of the best 50 of 2007 by Time.com.

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Drew Kerr
driverTV
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