Unfortunately, many small- and medium-sized businesses are failing to connect with potential in-store customers, because they are not taking full advantage of the proliferation of mobile devices and optimizing their online sites for local traffic.
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Toronto, Canada (PRWEB) June 30, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top online tips for driving offline transactions. Despite having a search engine optimization (SEO) strategy in place, many small- and medium-sized businesses continue to struggle to effectively merge their online and offline presences.
Digital technology, and with it the explosive growth of mobile devices, has provided smaller businesses that operate a traditional brick-and-mortar store with a number of great opportunities to integrate their offline presence with their digital, or online, presence.
“Unfortunately, many small- and medium-sized businesses are failing to connect with potential in-store customers, because they are not taking full advantage of the proliferation of mobile devices and optimizing their online sites for local traffic,” says Andy Wu, business development manager at Numero Uno Web Solutions. “For example, only 63% of businesses include information about offline locations, contact details, and opening hours on their web sites.” (Source: econsultancy.com, “Are companies merging the digital and physical customer experience?” June 24, 2013; http://econsultancy.com/ca/blog/62969-are-companies-merging-the-digital-and-physical-customer-experience.)
That means 37% of companies are missing a chance to direct customers to offline locations. As Wu explains, by including contact information about the traditional brick-and-mortar store, brands can push online visitors to engage with the brand offline. Adding local information can also help sites rank higher on local search engine results pages.
“According to econsultancy.com, as much as 40% of all mobile search queries are aimed locally. By integrating both digital and physical experiences, smaller businesses can target on-the-go consumers looking to spend money,” Wu adds. (Ibid.) “Aside from adding basic contact information, some tactics that can help bridge the gap between the physical and digital include social media marketing, SEO, and content marketing. Creating online content that speaks to local trends significantly increases a brand’s chances at finding consumers.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).