The Drudge Report: Endures as One of the Most Successful News Media Business Models

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Intermarkets, Inc. announces that recent insights by blog 24/7 Wall St. show the Drudge Report continues to be a powerful source of online traffic and advertising sales.

Exclusive advertising representative for the Drudge Report.

Reach the Right Market. Every Day.

Advertisers get positive results from the high-quality, loyal Drudge Report readers and consistently buy ads to promote their product, service, or brand.

After more than 15 years as an innovative, online news media outlet, the Drudge Report endures as “one of the most successful news media business models,” according to a recent 24/7 Wall St. article, “Is Drudge Report the Perfect Media Model?” by Douglas McIntyre. Advertising sales on the Drudge Report are exclusively managed by Intermarkets, a full-service digital advertising firm.

Intermarkets Chief Operating Officer Will Trommelen states, “The 24/7 Wall St. article captures the true nature of the success of the Drudge Report. Advertisers get positive results from the high-quality, loyal Drudge Report readers and consistently buy ads to promote their product, service, or brand.”

Matt Drudge, who publishes the Drudge Report, established himself as an early pioneer on the web covering news and events that the mainstream media ignores. The Drudge Report is a primary source of breaking news for millions of people including opinion leaders, political leaders, and key media.

The 24/7 Wall St. article explains that even though the Drudge Report’s material is aggregated content, its professional aggregation and “human touch advantages” far outweigh software aggregation technology like Google Inc.’s news product.

The Drudge Report draws about 20 million visits a day, which “puts it in the league of The New York Times online and combined website traffic of several other major media companies.” McIntyre reports, “The Drudge Report’s role in the media is that almost every major news outlet would like to be featured at the site. It is considered one of the most powerful sources of traffic….”

The Drudge Report’s influence and growth has been acknowledged in OMMA’s 2011 Top 100 Most Important Online Publishers; Quantcast’s 2012 Top 100 Sites on the Internet; and Media Post’s 2009 #1 Online Political Publisher.

The Drudge Report features a wide selection of banner ad units for advertisers and will be launching new Interactive Advertising Bureau Rising Star Units in the coming month.

About Intermarkets
Intermarkets, Inc. is the nation's leading independent advertising sales management firm for website publishers. Advertisers can reach more than 28 million monthly unique visitors with the Intermarkets Portfolio. Serving more than three billion ads every month, and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, audience targeting, ad serving, and more. The privately held company is based in Reston, Virginia.

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Martha Patterson
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