Drysdales Western Wear Serves 2 Millionth Customer at Catalog Call Center

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A California woman becomes the 2 millionth customer of the catalog call center at Drysdales, a leading western apparel retailer based in Tulsa, Okla.

I thought it was kind of funny that I took (the call), because I’m one of the quieter ones there.

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A California woman becomes the 2 millionth customer at the catalog call center at Drysdales, a leading western apparel retailer.

When Natalie Vazquez of Nuevo, Calif., called Drysdales the evening of Dec. 2 to order boots and other western apparel for her husband, little did she know she would be the 2 millionth customer of Drysdales’ catalog call center.

When informed at the time by customer service representative Misty Blevins about the milestone, Vazquez recalls saying: “Wow, that’s a lot of people.”

Vazquez received a free Drysdales gift certificate with her order. Blevins, who lives in Tulsa, Okla., received a complimentary gift card from Outback Steakhouse for taking the phone call.

Tulsa-based Drysdales, one of the most popular clothing merchants in the Southwest, published its first catalog in 1989. It came in 16 black-and-white pages in an initial print run of 16,000. Now, many of its catalogs come with more than 100 full-color pages and are mailed to hundreds of thousands of homes. As Drysdales’ catalog circulation has grown, along with its Internet presence, so has its customer orders – now in the multiple millions.

Vazquez said that she and her husband Rodrigo, who works at a quarter horse racing farm, live in the country near Nuevo, an hour east of Anaheim, Calif. She says she has ordered apparel from Drysdales before.

“My husband and I both ride horses,” she said. “We use riding jeans, and Drysdales has the styles we wear.”

Blevins, an Operation Desert Storm veteran who has worked part-time at Drysdales’ call center since March, said she knew the 2-million-customer mark was approaching because co-workers were talking about it.

“And then it came up on the computer screen,” Blevins recalled as she took the call from Vazquez. “I thought it was kind of funny that I took it, because I’m one of the quieter ones there.”

Blevins, an insurance claims adjuster in Tulsa, says she works at Drysdales’ call center for extra income. But she needs little other incentive.

“I love western wear,” she explained. “I grew up in Indiana in a small town, in a rural atmosphere with a small school. I really wanted to work at Drysdales beccause they’re so nice and so down-to-earth. I’m hoping my kids get a chance to work at Drysdales, too, when they get older.”

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Ron Warnick
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