Dual SIM Handsets: A Global Strategic Business Report
San Jose, California (PRWEB) August 08, 2012
Follow us on LinkedIn – The mobile handset market has been witnessing rapid changes over the last decade. From stellar innovations in mobile phone multimedia features to mobile internet capabilities, technology developments have and will continue to shape the market and the revenue generating opportunities offered. Of particular interest is the evolution of dual SIM capabilities in mobile handsets. Defined as a mobile phone capable of holding two SIM (Subscriber Identity Modules) cards, dual SIM handsets were initially launched in the low-end, feature phone market segment. Currently however, the unrivalled levels of convenience offered by the concept of dual-SIM operation is creating demand even among high end mobile phone users and the market today is replete with expensive models running on the Android platform featuring touch screen displays. The foray of mobile giants, such as, Nokia, LG and Samsung into this space has additionally extended credibility to a trend initially considered a fad ignited by low cost Asian manufacturers.
Growth in the dual SIM handsets market over the next few years will be primarily driven by continued rise in the use of multiple SIM cards across the globe, with developing Asian countries leading the way. The above hundred penetration rates of SIM cards in most developing countries, juxtaposed by the yet untapped pockets of market with no access to mobile services, mirrors the rising trend of multiple subscriptions in urban areas. In Latin America, while mobile penetration has touched 100%, about 25% of the population lack access to mobile services. Several reasons are fingered as responsible for influencing the use of multiple SIM cards, such as, greater ability to bring down the cost of communication by capitalizing on plans/offers/tariff/ offered by multiple service providers, ease and comfort of carrying just one phone, uninterrupted and continuous network coverage and reduced instances of dropped calls, and free bundled add-on SIM cards offered by service providers.
Presently, SIM cards come bundled along with handset at the time of the purchase thus encouraging the use of two SIM cards. Highly beneficial and cost effective Closed User Group (CUG) plans offered by mobile service providers additionally encourage the use of multiple SIM cards among consumers as they attempt to take advantage of concessional tariff schemes. Having a prepaid connection on an alternative SIM card allows users to benefit from aggressive, introductory lower priced offers provided by smaller service providers.
Growing demand for dual SIM enabled smartphones will additionally lend traction to growth in the market. The success of the dual SIM capable concept is mirrored by the emerging focus among handset vendors to launch high-end Android phones with dual SIM capabilities. The proffered opportunity is especially pronounced in developing countries in Asia, where migration from feature phones to smartphones is huge in sync with growing income levels and discretionary spends. Consumers in these markets often wish to retain the functionalities of their feature phones in their successive upgrades. Thus not surprisingly there exists a clear market demand for dual SIM functionality even in high-end smartphones. Dual SIM capabilities in Android based mobile phones additionally allows vendors to competitively differentiate themselves in the marketplace triggering innovation in better, superior and more integrated support for dual SIM functionality. Also, smartphone users often travel overseas and dual SIMs are most convenient during overseas travel when a local SIM card in addition to the primary SIM card is a must have.
Demand for dual SIM handsets is the strongest in countries where pre-paid phone services are hugely popular. Interestingly, one of the major reasons attributed to the whooping rise in mobile phone subscriptions worldwide is the development of prepaid billing and marketing services. While postpaid subscriptions are most lucrative for the service provider, prepaid subscriptions provide subscribers the flexibility to mix and match the most cost efficient service packages from among multiple service providers. The diffusion of prepaid subscriptions has been the highest in low income countries and accordingly adoption of dual SIM handsets has been the most pronounced in the mass market tier of the market.
As stated by the new market research report on Dual SIM Handsets, Asia-Pacific represents the most prominent regional market, with volume sales from the region waxing at a CAGR of about 38.7% over the analysis period. Huge population, rising disposable incomes, growing consumer affluence, increasing mobile subscriptions and rapid adoption of multiple SIM cards, particularly in emerging markets such as China and India, are the primary growth drivers in the region.
Major players in the global marketplace include G'Five International Limited, HTC Corporation, LG Electronics Inc., Maxx Mobile Communications Ltd., Micromax, Motorola Mobility LLC, Nokia Corporation, Royal Philips Electronics NV, Samsung Electronics Co., Ltd., Spice Corporation, Shenzhen Vovophone Telecom Technology Co., Ltd., and Tecno Telecom Limited Company, among others.
The research report titled “Dual SIM Handsets: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions, and other strategic industry activities. The report provides market estimates and projections (in thousand units) for major geographic markets including the US, Canada, Japan, Europe, Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East and Africa, and Latin America.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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