Duffey Petrosky Continues Trend of Record-Breaking Growth

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Agency Names Jeff Scott as President and Bill Hyde as Chief Creative Officer as Part of Expansion

Our ability to continue to deliver a broad mix of communications for the companies we work with has set us apart in our industry.

Duffey Petrosky today announced record-breaking growth in both revenue and expansion for the Farmington Hills agency.

With increased income over the past two years exceeding 53% and a 20% increase in staff year over year, the agency has quickly become one of the fastest growing in the industry.

The agency also announced the elevation of Jeff Scott to the role of President and Bill Hyde to Executive Vice President and Chief Creative Officer.

“We are in the midst of a very exciting time at Duffey Petrosky,” said CEO Mark Petrosky. “Over the past year we have expanded by winning several key new pieces of business and have enjoyed significant organic growth with our existing client partners. Our ability to continue to deliver a broad mix of communications for the companies we work with has set us apart in our industry.”

Duffey Petrosky’s clients include Blue Cross Blue Shield of Michigan, Chrysler Group LLC, Greektown Casino-Hotel, Ally Auto, West Penn Allegheny Health System and Two Men and a Truck.

Scott and Hyde will assume their new roles in the agency effective immediately. Prior to his role as President, Scott served as Chief Growth Officer of Duffey Petrosky. Hyde most recently was the agency’s Executive Creative Director.

“The leadership that Bill and Jeff bring to this agency will elevate us to an even higher playing field in the industry,” said Petrosky. “Our team, which is made up of some of the best talent in the business, will be able to further serve our clients under their direction.”

About Jeff Scott
Jeff Scott is a 25-year veteran of the branding, advertising and marketing communications industry, and former president, managing director of a Top 15 U.S. agency network. Jeff has assisted clients across multiple industries in repositioning and rebuilding aging brands, turning new products and services into household names and delivering integrated holistic communications solutions that increase results. Jeff has helped a significant number of national marketers and institutions including Alltel Wireless, Continental Airlines, University of Michigan Health System, OnStar, XM Satellite Radio, Farmers Insurance Group and Zurich Financial Services. He is a Phi Beta Kappa Graduate of the University of Michigan.

About Bill Hyde
Bill has spent his 20+ year career as an award-winning writer and creative director for some of the country’s top brands, including Expedia.com, Circuit City, PetSmart, DuPont, PNC Bank, Comcast, Blockbuster, Minute Maid, Chrysler, Blue Cross Blue Shield of Michigan and many others. Today, Bill oversees the creative output of Duffey Petrosky on behalf of all agency clients. He joined the agency in 2008.

About Duffey Petrosky
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 14 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been named one of Inc. Magazine’s Inc. 5000 Fastest Growing Companies in 2009, 2010 and 2011. The agency was also honored as one of Ad Age’s Best Places to Work in Marketing and Media in 2010 and The Detroit Free Press Top Workplaces for 2010 and 2011. For more information, visit http://www.duffeypetrosky.com.

Media Contact:
Heidi Hedquist
248.489.8303
hhedquist(at)dp-company(dot)com

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