NCsoft Unveils Dungeon Runners Game With A
Free-to-Download and Play Business Model
AUSTIN, Texas (Business Wire EON/PRWEB ) June 7, 2007 --
NCsoft® North America
announced it has opened to the public its first free-to-download and
play game, Dungeon Runners™,
as the company continues to expand its online entertainment offerings. Dungeon
Runners is an online, multiplayer role playing game in a fast-paced
sword-and-shield setting where defeating monsters and evil enemies
results in piles of loot and treasure.
Dungeon Runners, currently available strictly via free digital
download, has a play-for-free tier where players can access large chunks
of the game’s content, and a “membership
level” for $4.99 per month where players are
given, among other things, log-in queue priority and access to the most
powerful items, weapons and armor. Membership status also includes bank
storage for up to 220 loot items and the ability to stack potions in one
slot to save room for even more loot.
In Dungeon Runners, there are a variety of character archetypes
to choose from including fighter, mage and ranger in a classless RPG
system where players are not locked into skills that are usually
associated with their specific archetype.
Dungeon Runners focuses mainly on action and battles with limited
death penalties and endless gold, weapons, armor and magic items
available to claim after defeating hordes of monsters. The game also
features a lighter side, with subtle and not-so-subtle humor sprinkled
throughout the game including names of many items in the game. For
example, one particularly dangerous sword is called “Shifty’s
Crystal Sword of the Hypersonic Monkey” and a
very helpful magic item called the “Pulsating
Dragon Eye Amulet of the Thorny Donkey.”
“Dungeon Runners is a lot of fun and
doesn’t take itself too seriously. But the
game will take players into an action packed-adventure, where they blaze
through a maze of dungeons, face fierce monsters and formidable
opponents to become a hero,” said Stephen
Nichols, NCsoft’s producer and lead
programmer for Dungeon Runners. “Regardless
if a player pays to be a member or plays for free, Dungeon Runners
will deliver more than 200 hours of game play and a continually growing
number of missions and quests. The game is also designed to appeal to
gamers who have limited time to give to a game, but it will have the
content to keep players adventuring for hours at a time.”
While NCsoft presents Dungeon Runners as a scaled down version of
its other online games, Dungeon Runners is far superior to other “free
with membership” type games due to the high
standards NCsoft’s development team applies
to all the products it creates, regardless of business model.
“Dungeon Runners is a bold leap into a
new business model for NCsoft and it is taking us into a new direction
in terms of the kind of games we can provide our customers,”
said Robert Garriott, CEO of NCsoft North America. “There
are plenty of other ‘free’
games available for online RPG fans, but none that packs as many
features as Dungeon Runners has or comes with the NCsoft stamp of
quality. We expect that players will receive this game warmly because it
is fast, fun and free. It is hard to beat that deal.”
Dungeon Runners is available to download and play for free at www.dungeonrunners.com/join.html.
Moreover, Dungeon Runners launched with an exclusive promotion on
FilePlanet.com featuring bonus content for FilePlanet readers and
subscribers. Details can be found at http://www.fileplanet.com.
To find out more please visit the Dungeon Runners web site at: www.dungeonrunners.com.
The game is rated Teen by the Entertainment Software Rating Board.
About NCsoft
NCsoft North America is headquartered in Austin, Texas and is a
wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with
its own development and publishing offices in Texas and California, also
works with other NCsoft subsidiaries and third party developers
throughout North America to develop and publish innovative online
entertainment software products. The company has successfully launched
multiple online titles in the last three years and continues to support
its franchises that include Lineage®/Lineage
II, City of Heroes®/City
of Villains®, Guild
Wars®/Guild
Wars Factions™/Guild
Wars Nightfall™
and Auto Assault®.
More information about NCsoft can be found at http://www.PlayNC.com.
NCsoft, the interlocking NC logo, PlayNC, Dungeon Runners, Lineage,
Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Auto Assault
and all associated logos and designs are trademarks or registered
trademarks of NCsoft Corporation. City of Heroes, City of
Villains and all associated logos and designs are trademarks or
registered trademarks of Cryptic Studios, Inc. and NCsoft Corporation.
Cryptic Studios is a trademark of Cryptic Studios, Inc. All other
trademarks are the property of their respective owners.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5413537
See the original story at: http://eon.businesswire.com/releases/dungeon/runners/prweb529623.htm
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