Online Community’s Impact in Higher Education Focus of eduWeb 2012

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With historic roots on college campus, higher education online communities are evolving into targeted and engaging environments. Author of Capturing Community, Michael Silverman explores how to build, manage and market the higher education online community.

Michael Silverman, CEO and Founder of Duo Consulting

Michael Silverman, CEO and Founder of Duo Consulting will explain how to capture online community in higher education at eduWeb in Boston.

The benefits of keeping students and alumni engaged via online communities go beyond professional networking, including information exchange, advisory, collaboration, news and more.

Michael Silverman, author of Capturing Community, reveals how colleges and universities can use online communities to engage students, faculty, staff and researchers at the sold-out annual eduWeb Conference in Boston July 30 to August 1st.

Collaboration and community is a core value in higher ed institutions. Facebook sprung from a college campus. But according to Silverman, popular social media environments are too noisy for effectively targeting and engaging audiences around the interests of each school. Moreover, online communities offer engagement features that typically can’t be found in public one-size-fits-all online communities like Facebook and Twitter.

“Institutions are beginning to leverage the power of online communities—but are they using them to their fullest potential?” asks Silverman who is also CEO of Duo Consulting in Chicago. “The importance of encouraging students to adopt these channels from the moment they start school cannot be understated. The benefits of keeping students and alumni engaged go beyond professional networking, including information exchange, advisory, collaboration, news and so much more.”

Silverman will present on how educational institutions can use online communities to their maximum potential at this year’s eduWeb Conference taking place at the Boston Park Plaza Hotel & Towers. Joining Silverman will be other presenters rooted in how educational institutions represent themselves online. They include Jen Simmons (host of The Web Ahead), Colleen Jones (author of Clout: The Art + Science of Influential Web Content).

eduWeb attracts higher education professionals with responsibility for:

  • Front end decision making including marketing, communications, advancement, admissions—any non-IT office with a public-facing website.
  • Back end decision making including information technology, database development, applications, instructional design, mobile technology and more.

About Duo Consulting
Based in Chicago, Duo Consulting is an enterprise web design & development firm that uses Drupal open-source technologies to create content-rich websites accessible through traditional and mobile platforms. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.

About EduWeb
Learn more about eduWeb 2012.

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