Online Business Communities Offer Path Through Media Clutter Research Shows

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Duo Consulting CEO Michael Silverman presents best practices for building and maintaining online business communities based on research completed for his new book available in April 2012. Sociology trumps technology as marketers strive to break through media clutter and engage their audience.

Michael Silverman, CEO and Founder of Duo Consulting

Michael Silverman, CEO and Founder of Duo Consulting will explain how to capture online community with user-generated content at CMS Expo

While powerful technology factors enable online communities, the path to success is based on the sociological factors in organizing your audience online.

Duo Consulting CEO Michael Silverman will examine the drivers of successful online business communities as a featured presenter at CMS Expo, May 9, 2012. Based on research completed for his new book, Silverman will share the wisdom he uncovered from some of the most effective social media marketers.

Entitled Capturing Community with User-Generated Content, Silverman’s presentation will explain how participating in online communities helps marketers & entrepreneurs break through the media clutter and engage their target markets on a personal level. He will explore what it takes to effectively manage a community, from technology to engagement techniques to promotional channels including:

  •     Learn how marketers, entrepreneurs and other managers can benefit from creating or participating in online communities
  •     Understand best practices for creating a sticky, engaging online community from the most successful community managers
  •     Hear stories about different communities (and their leadership) and how they achieved success—creating communities with many thousands of loyal members

Regarding online business communities, Silverman says, “While powerful technology factors enable online communities, the path to success is based on the sociological factors in organizing your audience online. In addition to my work, I’ve drawn from the latest experiences of recognized online community management leaders like David Meerman Scott, Meghan Peters, Matt Moog and Jason Tate.”

About CMS Expo
The 2012 CMS Expo Learning & Business Conference takes place May 8-10 at the Hilton Orrington Hotel in Evanston, Illinois. With 90+ sessions, the conference features the best and brightest marketers and technology experts covering topics like content management, content marketing, content strategy, design, writing, mobile and cloud technologies. For more information on the CMS Expo, visit http://cmsexpo.net/.

About Duo Consulting
Based in Chicago, Duo Consulting is an enterprise web design & development firm that uses Drupal open-source technologies to create content-rich websites accessible through desktop and mobile platforms. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.

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