The risks of counterfeit supplies are quite serious for companies like Brother, that have worked hard to establish quality products in the market and have a keen interest in protecting their brand, reputation, and above all, their customers.
WILMINGTON, Del. (PRWEB) October 15, 2013
DuPont Authentication, Inc. (DuPont) today announced that it is working with Brother Industries, Ltd. (Brother) on a global initiative to help protect its laser and inkjet supplies from illegal counterfeiting. By using DuPont™ Izon® 3D security holograms in combination with the DuPont™ Traceology™ eVerification system, users can now easily validate the authenticity of the Brother supplies they purchase.
“The risks of counterfeit supplies are quite serious for companies like Brother, that have worked hard to establish quality products in the market and have a keen interest in protecting their brand, reputation, and above all, their customers,” said Peter Waker, global business director, DuPont Authentications. “Illegal counterfeit supplies can destroy a printer, plugging nozzles and producing far fewer or inferior printouts, if they perform at all. Izon® and Traceology™ can help guard against that.”
Brother’s anti-counterfeit initiative involves a high-security hologram on supplies packaging which carries a unique reference number, enabling instant visual authentication and verification that can be completed online or through a mobile App, in-store, at home or anywhere.
“DuPont and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and DuPont™ Traceology™ eVerification to assist our customers in buying genuine Brother supplies they can rely on,” said Takafumi Kamenouchi, managing executive officer – Brother Industries, Ltd.
Brother is a leading global manufacturer of laser printers, inkjet printers, Multi-Function Center, fax machines, P-touch electronic labelers, typewriters and sewing machines. Brother manufactures innovative, reliable and practical products for home and office use, while maintaining high customer satisfaction and following comprehensive measures for environmental conservation. For more information visit: http://www.brother.com.
DuPont Authentication provides market-leading brand protection programs, anti-counterfeit solutions and document security systems to large corporate and government entities. These solutions use a combination of market-leading technologies to safeguard the world’s largest brands and government organizations from the damaging affects of counterfeiting. For further information, please visit http://authentication.dupont.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
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The DuPont Oval Logo, DuPont™, Izon® and Traceology™ are registered trademarks or trademarks of DuPont or its affiliates.
BROTHER, Multi-Function Center and P-touch are trademarks or registered trademarks of Brother Industries, Ltd.