We knew there were many public relations opportunities out there, but we weren't able to take advantage of them all because of resource constraints. Vocus has helped us broaden our PR efforts tremendously. Vocus is a great value for the investment.
Lanham, MD (Vocus) January 8, 2009
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Duro-Last® Roofing, Inc., a leader in the single-ply roofing industry, has selected Vocus' PR software to manage its public relations activities. With Vocus' complete PR software, Duro-Last is able to distribute and monitor its news and analyze the effectiveness of its public relations strategy.
"We were looking for a PR management system that would better organize our activities and offer a wider distribution for our news as well as track our efforts," said Fred Sitter, Marketing Director at Duro-Last Roofing. "It is clear that a lot of thought has gone into creating Vocus and satisfying their customers' needs. We didn't need to look anywhere else. Vocus was exactly what we were looking for."
Sitter continued, "The ease of using Vocus cuts down on the time to distribute press releases and gives us more time to focus on our other duties. The Vocus system does most of the work for you, and the level of customer support their staff provides is fantastic."
Duro-Last Roofing is committed to being the leader in the roofing industry and is recognized as a manufacturer of high-quality, custom-made commercial roofing systems. Traditionally, the company distributed press releases locally and to trade magazines where they advertised. In order to increase their presence in the roofing, building, and construction industry, Duro-Last needed to increase beyond its small scale of activity.
"We have already seen a difference since using Vocus. With email tracking that shows how many and which media contacts have opened and read our press releases, we can see far more people opening our emails now than we even sent out before. There have been new editorial opportunities as well," said Sitter.
Sitter concluded, "We knew there were many public relations opportunities out there, but we weren't able to take advantage of them all because of resource constraints. Vocus has helped us broaden our PR efforts tremendously. Vocus is a great value for the investment."
About Duro-Last Roofing, Inc.
With corporate headquarters and a manufacturing facility in Saginaw, Michigan as well as other manufacturing facilities in Grants Pass, Oregon; Jackson, Mississippi; and Sigourney, Iowa, the Duro-Last roofing system has become known as the "World's Best Roof"®. Since 1978, Duro-Last Roofing, Inc. has manufactured a custom-fabricated, reinforced, thermoplastic membrane roofing system that is ideal for any flat or low-sloped commercial and industrial building. Energy-efficient and extremely durable, the Duro-Last membrane is also leak-proof, virtually maintenance-free and resistant to chemicals, fire, punctures, and high winds.
For more information, contact Fred Sitter at 800-248-0280 or visit http://www.duro-last.com.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,100 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.