DUXIANA®, A Leader in the Luxury Bed World, Offers Sheets from SFERRA with Purchase of a New DUX® Bed Now Through May 19

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Customers who purchase a new luxury bed from DUXIANA will receive a set of luxurious SFERRA sheets valued up to $1,000.

Now is the time to replace your mattress and dress it with the world’s finest luxury sheets. DUXIANA®, purveyor of luxury beds, is excited to announce its latest promotion featuring SFERRA luxury linens, running now through May 19. During this limited time event, customers will receive a set of SFERRA sheets valued up to $1,000 with the purchase of a DUXIANA bed.

“DUXIANA is proud to pair SFERRA’s luxurious fine linens with our quality beds,” said Ed Curry, president of DUXIANA. “The high quality bedding from SFERRA perfectly complements DUXIANA’s line of luxury beds. Together, both brands have more than 200 years’ experience of producing luxury products based on the highest quality and finest materials.”

Following the recent launch of its newest luxury bed, the DUX 101, this promotional event gives customers the perfect opportunity to get introduced to DUXIANA and dress their new quality bed in a choice of SFERRA’s best-selling Celeste or Giotto Italian-woven sheet collections.

“SFERRA is very proud of our longtime association with DUXIANA,” commented SFERRA president Steve Schneider. “What good is a great mattress without the finest sheets, and why would someone dress a DUXIANA bed with anything less than sheets from SFERRA? It takes both to have the ultimate sleep experience.”

Made in Italy from the finest Egyptian cotton, both collections are available in a wide variety of colors in sheets, duvet covers, pillowcases, pillow shams, and bed skirts:

Celeste, SFERRA’s most popular collection, is like a favorite shirt or soft sweater that feels wonderful from the moment you put it on. This yarn, spun from only the finest Egyptian cotton, is woven in Italy to a chamois-like softness. Celeste is finished with a classic hemstitched hem and comes in a palette of beautiful ethereal colors to coordinate effortlessly with most luxury bedding ensembles.

Giotto is SFERRA’s classic Italian-woven Egyptian cotton sateen bearing a luminous sheen, rich drape and silken hand, and is sewn with SFERRA’s classic hemstitched hem detailing. Giotto is available in white, ivory and a beautiful array of colors.

Customers and fans of the brand are encouraged to connect with DUXIANA on Facebook and Twitter to stay connected. DUXIANA also recently launched its corporate blog! Visit http://www.duxiana.us/News-Press/ to stay up to date with news and events from DUXIANA.

About DUXIANA®
Since 1926, DUXIANA has aspired to produce the most comfortable and technologically advanced beds on the market. DUXIANA’s handcrafted DUX, The Bed For Life® is sold exclusively in 27 DUXIANA stores across North America and over 100 locations worldwide. With more than 85 years of research on ways to blend the science of sleep with the ultimate in luxury and comfort, DUXIANA remains known for its Advanced Technology in Sleeping. For more information, visit http://www.duxiana.com.

Connect with DUXIANA on Facebook at http://www.facebook.com/TheDUXBed and on Twitter at http://twitter.com/TheDuxBed.

About SFERRA®
Established in Italy in 1891, SFERRA has designed and imported the finest bed, bath, and table linens for 122 years. With a global presence in the finest luxury retailers worldwide, SFERRA is proud to count more than 600 stores among its stable of retailers across North America, including Neiman Marcus, Bergdorf Goodman, and Bloomingdale's. SFERRA also has shop-in-shop boutiques inside the legendary ABC Carpet & Home stores in New York City and Boca Raton, as well as the H.D. Buttercup store in Los Angeles. For more information, visit http://www.sferra.com.

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Jessie Barrett
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