We wanted to take a pro-active approach on behalf of all of our customers who may be stuck in a similar predicament
Chicago, IL (PRWEB) October 20, 2008
DVDs.com, a popular online DVD resource, will be donating 100% of its fourth quarter profits to the Electronic Frontier Foundation (EFF), a non-profit organization that protects the public's digital rights. Blending the expertise of lawyers, policy analysts, activists, and technologists, EFF achieves significant legal victories on behalf of consumers and the general public.
DVDs.com chose to donate in recognition of EFFs work to end the use of digital rights management (DRM) on entertainment media. Chris Mettler, a principal of DVDs.com, said, "I am a movie fanatic and have been for years. Like millions of people, I received my purchased DVDs in the mail, popped them in the player, and thought nothing else of digital rights management schemes, until I was stung by DRM while traveling."
DVDs are currently made with security protections that prevent unauthorized duplication. But many consumers are not aware that DVDs also have regional encoding and encryption, designed to prevent the consumer from watching a DVD purchased in a different country. This is a source of frustration for people who take DVDs with them on international travels for amusement, only to find that they can no longer enjoy the items they have legally purchased. The average consumer has few options for watching a film legally purchased overseas -- they could purchase the film again or buy and install add-on software.
With the donation to EFF, DVDs.com seeks to help others who are unable to watch a legally purchased film because of arcane rules and features that exploit the consumer. "We wanted to take a pro-active approach on behalf of all of our customers who may be stuck in a similar predicament," said Mettler.
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