Dallas, Texas (PRWEB) October 17, 2012
Major companies performed well over the recessionary period, underpinned by strong demand for premium coffee. While Nestlé and Kraft have been active in acquisitions, GMCR, Sara Lee and Lavazza have made large investments in their respective core markets, with North America, Russia and Brazil being the hot spots. Nestlé is expected to continue to lead the global market, while the future of Kraft’s coffee business remains uncertain.
Euromonitor International’s Global Coffee Corporate Strategy: A Dynamic Market Packed with Pod Potential global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Major Points form Table of Contents for Global Coffee Corporate Strategy: A Dynamic Market Packed with Pod Potential
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