How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads - Live Webcast at Search Marketing Now

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PPC expert Matt Van Wagner shows how to use Dynamic Keyword Insertion to improve your ad campaigns -- in a free educational webcast, August 20 at 1 PM EDT

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How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads.

On Thursday, August 20 at 1 PM Eastern Daylight Time, Search Marketing Now presents "How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads." This webcast is free and is sponsored by Marin Software.

PPC expert Matt Van Wagner will demonstrate how to use DKI to improve your ad campaigns -- he'll also have some fun with examples of DKI ads 'gone wild.'

Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know about or use correctly on Google, Bing, Yahoo, and Ask.

How does Google treat casings, for example? How does the syntax vary between Google, Yahoo, and Bing? How does DKI really affect Quality Scores?

As a special bonus, attendees can get a free expert analysis and written report of their own DKI ads complete with scored quality report, and recommendations for improvements.

Registration is open at and more information is available at

Matt van Wagner is President and founder of Find Me Faster, a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences.

This webcast is sponsored by Marin Software. Founded in April 2006, Marin Software provides an end-to-end, enterprise-class paid search management application for those spending more than $100,000 monthly on paid search. Marin's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance. Marin offers no term commitment and no up-front fees. Customers include Razorfish, one of the largest interactive agencies in the world. Marin is backed by Benchmark Capital, Amicus Capital, DAG Ventures and Focus Ventures. For more information, visit

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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