North American consumers love to shop online, and a growing number are turning to their mobile devices.
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Toronto, Canada (PRWEB) June 24, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing its expert opinion on strong quarter-over-quarter growth in e-commerce spending.
Numero Uno Web Solutions’ experts point out that retail e-commerce spending continues to increase. According to a report from comScore, sales in the first quarter of 2013 increased 13% year-over-year to $50.2 billion, marking the 14th consecutive quarter of positive year-over-year growth. It also represents the 10th consecutive quarter of double-digit growth and the second quarter on record to surpass $50.0 billion in spending. (Source: comScore press release, “comScore Reports $50.2 Billion in Q1 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago,” May 2013; http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Reports_Q1_2013_Desktop_Based_US_Retail_ECommerce_Spending.)
According to the comScore report, almost half (48%) of the time spent in the "retail" category occurred on mobile devices, with smartphones (34%) outpacing tablets (14%). All told, e-commerce accounted for 10.6% of all discretionary spending, the highest share on record. In fact, spending on mobile devices pumped $5.9 billion into the economy. (Ibid.)
“North American consumers love to shop online, and a growing number are turning to their mobile devices,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “Small- and medium-sized businesses looking to increase their e-commerce presence need to ensure their web sites are fully optimized for on-the-go mobile users. That means web sites need to be easy to find. They also need to be easy to navigate across as many platforms as possible, including desktop computers, smartphones, and tablets.”
“Failing to design a web site that is search engine-friendly and easy to navigate means brands are losing out on both traffic and sales,” Iaboni observes. “To attract the most qualified local users, firms also need to make sure their online marketing efforts use region-specific SEO [search engine optimization] strategies. The best way for smaller companies to increase their e-commerce efforts is with a customized local SEO campaign targeted to mobile users.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).