Our panelists are all accomplished email marketers and are prepared to share their best practices and advice
Franklin, TN (Vocus) February 2, 2009
As part of the Direct Marketing Association's 23rd Annual Circulation Day, Cliff Mulcahy, vice president of publisher relations for online magazine retailer Magazines.com will present an overview of e-mail as an audience development tool and moderate a panel discussion entitled ''E-Marketing Strategies that Work.''
Mulcahy is a twenty-five year veteran of magazine publishing and has served as Magazines.com vice president of publisher relations for the past five years where he is closely involved in subscription marketing activities.
Panelists for ''E-Marketing Strategies that Work'' include Ari Gersen, director of web marketing at Boardroom, Inc., John Phelan, associate vice president of consumer marketing for Rodale, Inc. and Mitch Rubin, president of Applied Info Group. The discussion will focus on what e-mail experts are doing now to build e-mail databases, promote subscriptions and sell products.
"Our panelists are all accomplished email marketers and are prepared to share their best practices and advice," Mulcahy said. "We look forward to giving attendees a list of recommendations that they can put to use immediately."
Circulation Day is a full-day of educational sessions on circulation strategies and networking among top professionals. A range of companies will present sessions including American Express Publishing, New York Magazine, People Magazine and Martha Stewart Living Omnimedia.
The keynote luncheon speakers for Circulation Day are Johnny McIntosh, president of Southern Living At HOME, the direct sales company of Southern Progress Corporation, a subsidiary of Time Inc. and Eileen Naughton, director of media platforms at Google.
About Cliff Mulcahy
Prior to joining Magazines.com Mulcahy was owner and president of Subscription Network, an online subscription agent, which Magazines.com purchased in 2003. Mulcahy has held various positions in publishing including VP/Publisher of Crain's Business Marketing and founding publisher of Crain's Franchise Times. He also served as international advertising director of Crain's Advertising Age. He also served as group publisher of 101 Communications' enterprise computing group and associate publisher of PC Magazine. Mulcahy has a B.S. in economics from the State University of New York at Albany.
Magazines.com is a privately-held company based in Franklin, Tenn. Major investors in Magazines.com are Anderson Media, one of the top U.S. wholesale distributors of magazines, music, books, and videos and Time Inc., publisher of People, Sports Illustrated and Time magazines.
With more than 1,900 titles available, Magazines.com offers people a fun, easy way to discover new magazines and helps them track subscriptions. Magazines.com is the leading independent agent selling subscriptions, serving customers online at http://www.magazines.com and by telephone at 800-MAGAZINES (800-624-2946.)
About Direct Marketing Association
The Direct Marketing Association (http://www.the-dma.org ) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers -- commercial and nonprofit -- spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.