Travelers are used to researching domestic travel online but international travel was still researched the old fashioned way. Now travelers prefer to get their international travel information online
San Francisco, California (PRWEB) August 9, 2007
e-Storm International, a fast growing digital advertising agency has been selected by Vayama.com to spearhead their digital advertising efforts.
"Online travel revolutionized the travel industry ten years ago. Now digital advertising is gaining momentum on Madison Avenue," said William Gaultier, Chief Executive Officer of e-Storm International
The recent move at Nike to bring in digital expertise sent shockwaves across Madison Avenue. It is a wake up call for most traditional agencies to start embracing new media as the preferred advertising medium. "The media climate has changed rapidly since ten years ago, " said Andre Hesselink, Chief Executive Officer of Vayama, a subsidiary of one of the world's leading travel conglomerates. "Travelers are used to researching domestic travel online but international travel was still researched the old fashioned way. Now travelers prefer to get their international travel information online," added Mr. Hesselink.
The digital advertising landscape is more complicated than traditional advertising. Most of Google's search results ranking is driven by complex behind-the-scenes algorithm. Many traditional ad agencies, with roots in television and print, have been slow to grasp the impact of the Internet. That gap in knowledge has created a niche market for digital advertising agencies such as e-Storm International.
"We decided to hire e-Storm because of their extensive expertise in digital advertising in addition to their impressive customer base," Hesselink concluded.
e-Storm International has been working on pre-launch interactive marketing activities with Vayama and is now announcing that it will be helping the company grow through paid search, organic search engine optimization (SEO), social media marketing, online advertising and multi-channel analytics strategies and tactics.
Vayama is a first-of-its-kind web site dedicated exclusively to international travel. Vayama offers price and booking capabilities for all available international air travel to 191 countries, including airlines, fares and routes that travelers never knew existed. Vayama was developed by travel experts with decades of experience in the industry backed by a team of top engineers based in Silicon Valley. Vayama is an operating unit of Airtrade International Inc, which is a subsidiary of BCD Holdings NV, one of the world's leading travel logistics and financial services companies. For more information, go to http://www.vayama.com.
About e-Storm International
Established in 1998, e-Storm International is an interactive marketing firm, offering interactive marketing and advertising services to clients worldwide. e-Storm International's clientele includes business-to business and business-to-consumer companies that specialize in consumer technology, technology, finance, education, travel, healthcare and many other industries. Headquartered in San Francisco, USA, e-Storm International has offices in Canada, Europe and Asia. An accomplished team of national and international marketers, researchers, media planners, designers & copywriters, technical specialists, and search engine specialists, with their collective experiences help clients achieve the desired sales and marketing results. For more information visit:
Travel Interactive Marketing
# # #