What can be Learned from the Worst Travel Websites at E-Tourism Summit: Who's on the List?

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A committee of experts will nominate and select the weakest travel and destination websites for a session entitled, "What Can Be Learned From The Worst Travel Websites?" at the 10th Annual E-Tourism Summit Oct. 13-14 at the Marriott New York Marquis. Noting that improved Web technology and current economic conditions have prompted travel companies to increase their interactive marketing budgets by 16 percent, Jake Steinman, president of NAJ Group, which produces the Summit, explained that this year's event "provides the most granular, 'how to' content in its 10-year history, with 25 presenters, (including Google, TripAdvisor and the Travel Channel) all in one place over a two-day period to help attendees learn how use the newest applications and marketing ideas to take their interactive marketing to the next level."

said Steinman. In addition, he pointed out, the one-on-one contacts with program presenters and speakers, as well as the fact that attendance is limited to 120 promote peer-to-peer networking and creates

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A committee of experts will nominate and select the weakest travel and destination websites for a session entitled, "What Can Be Learned From The Worst Travel Websites?" at the 10th Annual E-Tourism Summit Oct. 13-14 at the Marriott New York Marquis. Noting that improved Web technology and current economic conditions have prompted travel companies to increase their interactive marketing budgets by 16 percent, Jake Steinman, president of NAJ Group, which produces the Summit, explained that this year's event "provides the most granular, 'how to' content in its 10-year history, with 25 presenters, (including Google, TripAdvisor and the Travel Channel) all in one place over a two-day period to help attendees learn how use the newest applications and marketing ideas to take their interactive marketing to the next level."

Rob Varley, Executive Director of the Florida Space Coast CVB, who has attended five of the past nine events. "If you're interested in learning about the experiences that early adopters have had with new interactive marketing models such as social media, mobile apps and video search, so you can avoid some pitfalls, this event is for you." Attendees have been able to return from past Summits and re-tool their marketing programs to stay ahead of the curve." said Steinman. In addition, he pointed out, the one-on-one contacts with program presenters and speakers, as well as the fact that attendance is limited to 120 promote peer-to-peer networking and creates "a unique dynamic.

Companies and Their Presentations Include the Following:

  •          The Travel Channel: How to make your own short form video out of b-roll film, or from scratch.
  •          Panel TBA: What Can Be Learned from the worst travel and dmo websites?
  •          Google: What new products Google has under its hood for travel marketers.
  •          TripAdvisor: How to deal with bad reviews.
  •          Razorfish: What are top trends that will dictate the future of travel marketing?
  •          Brink Media: How to develop, market and promote an I-Phone App for travelers.
  •          Travelzoo: How to drive more traffic using new e-mail techniques.
  •          Comscore: How the state of the online industry is evolving to travel information sites.
  •          Video Egg: How a new ROI -return on involvement--can build quality traffic to your website.
  •          Jennifer Barbee, Inc: How "heat charts" are used to develop high-performing websites.
  •          Izea: What does the future hold for "sponsored" tweets.
  •          Trip Films: How to bring a destination to life through video.
  •          Travel 2.0: Building your presence on Twitter, Digg and Facebook in an E-Tourism Workshop.
  •          Red Tettamer Agency: How Pennsylvania created a love story to drive viewers to videos.
  •          Loundoun County CVB: How it won an Emmy for the video stories on its website.
  •          Go See Tell: How Travel Portland set up a virtual visitor center on Twitter
  •          Spokane CVB: How to use Twitter in the best way.
  •          R Levin Marketing: How a 9 room Atlantic City B&B beat out major casinos in Google ranking using SEO, PR and online video.
  •          .Com Marketing: How to maximize SEM in light of the latest tools and changes.
  •          McPheters & Company: How to compare branding ROI from print vs. TV vs. Interactive.
  •          Visit Denver: How Denver created an effective text messaging campaign and what they learned.
  •          Visionary Consulting: What to do when analytic reports from Google and Webtrends conflict.
  •          Miles Media: A former meeting planner discusses how to create sticky content for them.
  •          Campaigner: How to get more recipients to open your e-mails.
  •          Madden Media, e-Brains, Miles Media: How to generate new traffic to your website.
  •          97th Floor: How to manage an overseas SEO and SEM campaign.
  •          Development Consultants Int'l: Who are the Twitter Elite?

For registration and/or more information, visit http://www.etourismsummit.com, or call 415-339-0528.

Sponsors include: TripAdvisor, Travelzoo, Miles Media and Jennifer Barbee, Inc.

ABOUT THE NAJ GROUP
Over the past 17 years the NAJ Group has become the leading independent marketer of destination travel to and within North America. NAJ has developed a portfolio of projects designed to promote and market tourism to and within North America.

PROJECT PORTFOLIO
•ONLINE PORTAL SITE FOR TRAVEL PROFESSIONALS. http://www.theTourOperator.com
http://www.theTourOperator.com features NAJ's exclusive online travel product development system, an expansive database of itineraries and downloadable discount coupons, news, and over 1000 high resolution royalty-free photos as well as over 24 other resources designed to save travel professionals time. Currently, the site has over 5.500 registered users.

  • MARKET INTELLIGENCE NEWSLETTERS
  • "Inbound," a bi-weekly subscription-based fax newsletter providing trends and market analysis for the leading international inbound tourism markets.
  • "The Destination Marketer," a weekly blog covering news, trends, and analysis of the domestic tourism marketplace. http://destinationmarketer.wordpress.com/
  • CONFERENCES AND MEETINGS (in addition to E Tourism Summit)
  • Active America Travel Summit-Japan, an annual product development show co-sponsored with Northwest Airlines (now Delta) that brings together top Japanese tour operators with invited suppliers and destinations to develop new tour opportunities.

Active America -Japan: http://www.activeamerica.net/index.html
Active America-China: http://www.activeamericachina.net/

  • NAJ Tour Operator Summit, an annual marketplace and conference bringing together receptive tour operators in Los Angeles and New York with destinations and suppliers in one-on-one business meetings. NAJ Summit: http://najsummit.com/
  • RESEARCH.
  • NAJ Trax™, Receptive Operator Room Night Tracking Production Reports. Modeled after the STAR Reports, TRAX™ provides aggregated international room night production among the 11 leading receptive tour operators in over 130 cities in the U.S. and Canada.

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Jake Steinman
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