San Francisco, CA (PRWEB) June 06, 2011
Oscar-winning visual designer and innovator John Gaeta today announced the founding and expansion of his new venture, Float Hybrid Entertainment, a combination think tank, incubator and developer of multi platform franchises.
Float develops emergent entertainment products through applied prototyping and producing within a variety of platforms, including online, console, PC, and mobile with a special focus on hybrid and connected experiences.
Additionally, since 2009, Float has been on the leading edge of foundational technical and creative research in the areas of gesture-based interfaces (a.k.a Natural User Interfaces, KINECT) and redefining fluid, compelling and relevant applications for global audiences.
Float is presently working on several undisclosed projects to bring to market next level apps, games, interactive cinema and transmedia products.
Float at E3
Gaeta and other senior members of the Float team will be attending the Electronic Entertainment Expo (E3) show in Los Angeles June 7-9. To set up a briefing please contact Peter Oberdorfer at 415.217.8832, or inquiries(at)floathybrid(dot)com.
Formed in 2009, Float is comprised of game and film industry leaders including Creative Director John Gaeta (Matrix trilogy, current ungisclosed projects); lead designer Ron Millar (formerly of Blizzard, Lionhead and Zynga); COO Peter Oberdorfer (co-founder of Pixel Liberation Front and Giant Killer Robots); and CEO Martin Shore (founder of Social Capital). Float is staffed with exceptional and experienced veterans in areas of low level and gameplay engineering, as well varied creative and conceptual engineering.
About John Gaeta
John Gaeta is best known for visual innovations applied to cinema including Bullet Time, Virtual Cinematography and Photo Anime. He has focused heavily through the years on deepening the role of visualization and visual prototyping within the process of cinema development as well as interactive experience prototyping. He has won numerous awards including an Oscar for his role in the Matrix Trilogy.
C.O.O. / Founder
# # #