Customers are buying selectively this year, and want to make sure what they do spend is meaningful. People are looking for unique gifts they can customize, gifts that express their love and create a lasting memory.
Greensboro, NC (Vocus) November 26, 2009
In the midst of an economy some might consider daunting, Pace Communications recently expanded its offerings to include a new line of business. Building on its success with Exclusively Weddings, a catalog and internet business serving brides since 1992, The North Carolina communications corporation launched ePersonalized Gifts with a catalog and website offering unusual, colorful gifts that can be personalized for free.
“Customers are buying selectively this year, and want to make sure what they do spend is meaningful,” said Cindy Marshall, president of Pace ecommerce, a subsidiary of Pace Communications, and the force behind ePersonalized Gifts. “People are looking for unique gifts they can customize, gifts that express their love and create a lasting memory.”
Extending the personalization business seemed a natural for a company that has been offering personalized items to brides and grooms for 17 years, according to Marshall. As an industry leader in the wedding business, the company knows what sells when emotions are involved. Also, its office and warehouse in Greensboro includes departments for embroidery, engraving, hot stamping and a print shop, so items can be personalized on site and sent within days.
“We have helped nearly a million brides create the wedding of their dreams, but we had nothing to offer them after the wedding,” Marshall noted. “We have the expertise in-house, so it seemed logical to offer equally exciting personalized items for family, friends, and newborns. And we really wanted to offer people new ways of giving in time for the holiday season.”
The new company sells products that are not found in mass retail stores. The gift assortment -- for women, for men, for children, and for babies -- has a boutique feel, and includes many products designed in-house, plus other items exclusive to ePersonalized Gifts. Marshall is confident the new business will flourish because of the fun, chic, and unique products -- and three other factors.
“First, we have great price points,” she said. “Second, everything -- even a personalized item -- is unconditionally guaranteed. And finally, only with us, customers can personalize nearly everything we offer for absolutely free.”
The new line is available at epersonalizedgifts.com. For more information about the product or the company, please contact Linh Calhoun.
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