(Earley webinars) show how businesses can realize value from building an enterprise taxonomy, and, more important, communicate the benefits to management in a manner which emphasizes strategic value with a concept which is difficult to quantify.
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Stow, MA (Vocus) October 27, 2010
Earley & Associates, a leading taxonomy and search consultancy, today announced a new educational webinar program for information management professionals. The series, Insight Webinars, features practical approaches to applying taxonomy and metadata to complex, real-world situations. Information technology, content management, library science, and human factors professionals will find this program highly informative.
The Insight Series launches with a 4-part webinar: Integrated Global Marketing – Reducing Costs and Improving Marketing ROI through eTaxonomy. ETaxonomy is the science and art of incorporating taxonomy and meta-data into IT solutions.
In today’s global market, successful companies must respond quickly to changing products, global markets, and communication channels. Taxonomy and meta-data management are critical success factors behind market agility. Attendees of the first webinar series will gain insights into:
- Optimizing content presentation for cross-selling and up-selling
- How to use data-mining to get innovative reuse of digital assets
- How to leverage metadata in campaign design and analysis
- The role of taxonomy in getting value from marketing resource management applications
- How to use metadata for Influence Relationship Management
Insight webinars include presentations from thought leaders with practical hands-on experience. Speakers, with diverse industry backgrounds and affiliations, provide case studies, lessons-learned, and best practices.
For session details and free registration, go to Integrated Global Marketing.
Earley & Associate’s mission includes educating the market on best practices for optimizing technology investments. Founder and president, Seth Earley says, 'We’ve presented 100 webinars over the last 5 years and have established a reputation for providing high quality direction on future trends and practical approaches.' A previous attendee to an Earley webinar says, “(Earley webinars) show how businesses can realize value from building an enterprise taxonomy, and, more important, communicate the benefits to management in a manner which emphasizes strategic value with a concept which is difficult to quantify.”
Webinar sponsors include Smartlogic, provider of the award-winning Semaphore product and Ramp, the content optimization company.
About Earley & Associates
Earley & Associates, founded in 1994, optimizes the return on information assets through deep expertise in content management, search, and taxonomy. Clients include many leading global organizations, such as The Hartford, Motorola, and American Greetings. Using state-of-the-art solutions to achieve information findability, client companies have increased revenue, reduced costs, and streamlined operations. Headquartered in Stow, Mass., Earley & Associates is a private company with a global client base. For more information please visit our website, http://www.earley.com.