thredUP Launches GreenUP for Earth Day

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The swap site encourages green family living with free credits

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Turns out, when recycling is easy, affordable and delivered with a touch of serendipity, it can be pretty fun.

thredUP Inc, the nation’s leading online mom-to-mom swapping platform, today launched a GreenUP for Earth Day initiative to promote eco-conscious family living. The weeklong campaign will culminate with a ‘go-green’ incentive on Earth Day: anyone who signs-up on April 22 will receive a $13.95 swap credit.

Every step of the clothing life cycle is potentially harmful to the environment. Hazardous emissions are generated during manufacturing and over 20 billion pounds of clothing and textiles end up in U.S. landfills annually. thredUP launched one year ago, aiming to combat the massive waste and inefficiency existing in the children’s clothing market. On average, swapping kids’ gear can lighten a family’s overall eco-footprint by five percent each year.

GreenUP for Earth Day kicks-off with a series of eco-lifestyle articles published by thredUP co-directors of content and former Martha Stewart Living editors, Michele Adams and Gia Russo. “Kids outgrow clothes in a matter of months and tire of new toys in a matter of minutes. There’s a lot of waste in this industry,” said Michele Adams. “This week, Gia and I will focus on easy-to-live-by green tips and goals for busy moms.”

Following the weeklong eco-education effort, thredUP will encourage families to take green action on Earth Day with free swapping credits. All moms who join thredUP on April 22 will receive a $13.95 swap credit, which can be used for 90% off your first box of pre-loved kids clothes, toys or books. Throughout the week, thredUP will also reward moms for trading-in their gently used kids stuff with a $5 ‘listing’ credit.

Since thredUP’s launch, over 100,000 moms have joined to exchange boxes of stuff their kids no longer use, for boxes of stuff they actually need. thredUP has helped parents ‘up-cycle’ over 500,000 children’s items, enough to pave 200 miles or surface the length of 3,300 football fields.

“We launched thredUP to eliminate friction around recycling children’s goods,” said CEO James Reinhart. “We’ve built a platform that connects your needs with another moms’ haves, and does all the hard work to make the trade happen. Turns out, when recycling is easy, affordable and delivered with a touch of serendipity, it can be pretty fun.”

thredUP has built sustainability practices into every level of the swapping community. Swappers use shipping boxes that are Cradle to Cradle Certified from the US Postal Service, the only major shipping company to garner this environmental certification. Further, thredUP’s support staff is trained to provide eco-friendly solutions when it comes to sending, receiving and disposing of boxes. In 2011, thredUP aims to partner with synergistic green organizations and bring total ‘up-cycled’ items to three million.

About thredUP
thredUP.com is the brainchild of co-founders James Reinhart, Oliver Lubin, and Chris Homer. Both Reinhart and Homer are recent graduates of the Harvard Business School and all three developed the idea in the Spring of 2009. The company is based in San Francisco, CA and is advised by current Netflix CEO Reed Hastings and former ebay CEO Brian Swette.

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Karen Fein
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